Sign in

How Marketing On Social Media Platforms Affects Entrepreneurs?

John Carlo Yarte
How Marketing On Social Media Platforms Affects Entrepreneurs?

Have you ever thought of using social media platforms to improve your business? Social media has become an increasingly popular option due to the number of benefits it provides. Many people enjoy engaging with businesses on social media and are often willing to exchange personal information, such as email addresses and phone numbers. 

Social media also allows you to build trust and loyalty with your customers through conversations and providing them value. This can lead you to achieving long—term profits for your business. A list of the major ways social media can impact every type of business follows:

1. Social media has become a vital tool to grow your business

Needless to say, social media is one of the most important tools to grow your business. A company's presence on social media platforms is an important part of their overall marketing strategy and plan. When businesses market effectively on social media, they can increase exposure and sales, as well as improve brand awareness and loyalty. There are countless benefits to promoting your brand on social media and using it as a tool to reach new customers, who can then become loyal customers. According to Review42, 90% of marketers say social media marketing has increased their business's exposure, and 75% say it has increased traffic.

Indeed, social media is an excellent tool to help grow your business. It can help you not just in reaching new customers and selling products, but it can also help you stand out from competitors and personalize your customer service. Like all advertising, social media marketing takes time and strategy but the results are worth it.

Not only do social media allow you to communicate with your customers in real-time, but it also gives you an opportunity to listen in on conversations happening amongst a large number of people who may not know who you are yet or what they think about what you do. You can learn from these conversations which will then help you make informed decisions moving forward.

2. Social media allows marketers to reach their target audience

In this day and age, whether you’re a full-time entrepreneur or just starting out, you must have noticed that social media is where people spend most of their time. It’s the perfect platform for your presence as an entrepreneur or business owner.

Here are some facts:

  • Social Media is accessible to everyone. Whether you’re a teenager or a senior citizen, visiting social media sites is easy and simple.
  • Over 3.9 billion people around the world use at least one form of social media every day!
  • By 2025, there will be an estimated 4.41 billion global social media users around the globe.

Truly, the potential of social media is continuously rising which should be taken advantage of by every marketer and every business.

3. People are open to advertising on social media platforms

Social media is the perfect place for advertising. Why? It’s because people are not bothered by ads as long as it is connecting them with the brands and companies they like. It has been seen that people are more likely to click, view and share ads on social media platforms than other forms of marketing. They are willing to watch longer ads in order to get more information about the products they like. They usually don’t mind sharing the links of their favorite products or a company’s page with their friends and family members, who can also be potential customers.

Uber, for example, tapped that power of word-of-mouth marketing by offering incentives in exchange for social media shares, knowing that 84 percent of their customers base their purchase decisions on friends’ recommendations.

People are open to all kinds of suggestions on social media when it comes to buying anything new. This gives entrepreneurs a great opportunity to reach out directly to customers and build a customer base without involving any third party such as banks or finance agencies for small loans for business purposes


4. Social networking sites are simple to use and cost nothing.

Using social media platforms is free. Yes, you read that right. Social media platforms are free to use and they are easy to use as well. You or your social media manager can sign up for a personal profile or business profile on these platforms in no time at all. After creating an account, you will be able to start posting content right away. There are no monthly fees associated with using these platforms so there is no risk of losing money from it. That’s a great leverage indeed!

5. Social media provides valuable insights on customers and their behavior patterns.

Social media can also help you understand your customers better. You can use these platforms to get valuable data that’ll allow you to improve your services, products and keep your customers satisfied.

You can do market research on social media channels like Facebook and Twitter. You can create surveys and polls on popular social media sites and reach out to more people. These surveys will help you in understanding their likes, dislikes, views and other valuable feedback that’ll enable you to provide better services.

Presented below are users' perceptions of TikTok, along with their wants and needs based on Search Engine Journal. You can use these numbers to create more effective marketing campaigns in the said platform:

  • A total of 29% of users say TikTok is a source of inspiration.
  • TikTok is a learning tool for 35% of users.
  • 44% of TikTok users say branded content needs to be entertaining and fun.
  • About 49% of users say they discover new things on TikTok.

6. You can build trust, loyalty, and an emotional bond through social media marketing.

You can build trust, loyalty and an emotional bond through social media marketing.

Social media helps you connect with your customers on a deeper level. When you listen to them, address their concerns and improve customer experience, they feel appreciated. They know that someone has heard them which makes them feel important. This helps forge a better relationship between the brand and its consumers as it is built over time on the pillars of trust and loyalty which in turn drives word of mouth publicity for the brand by way of increased customer satisfaction leading to happy customers who are loyal to your product.

7. Social media increases website traffic and creates more leads for the sales team.

There is no doubt. Social media marketing has the power to affect your business’ success positively. It can help grow your customer base and generate more revenue for the business. Here are some of the tips to increase your website traffic through social media:

  • Engage your audience by creating posts that they will enjoy.
  • Put a link in the bio of your social networks that leads to your website.
  • Ensure that social media platforms are easy to use for any content on your website.

Moreover, social media helps to increase the organic search ranking of your website. More traffic on your website means more leads for the sales team, which means more customers for your business, which means more revenue for your business, which means happier employees and a bonus for you!

8. Social media marketing can help you in different areas of your business

As an entrepreneur, you should be aware that social media marketing can help your business in many ways.

  • It will help you build brand awareness, which is the most important benefit of using social media marketing. With more than 2.9 billion active users on Facebook and over 1 billion on Instagram, it's the perfect platform to promote your products and services to a wider audience.
  • Social media marketing is also a great way to increase website traffic and sales because people are always looking for new content or information about certain topics online. You can use this opportunity by sharing relevant content from other sites that relates back to your own product or service too!
  • Furthermore, it will bolster customer trust by showing them that their voice matters when it comes to decision-making within the company - not just what someone else thinks.


When it comes to growing your business, social media can be an effective tool. Small business owners can use social media to reach their target audience and improve their marketing strategies. It allows you to reach your desired people and turn them into customers. You can use these platforms to promote your brand, engage with customers, and build relationships with them. Social media is a great way of building a community around your business.

However, using social media for marketing purposes is not as simple as it seems. In order to achieve the results you want, you will need to work hard and invest time in creating the right strategies.


Now it’s Your Turn!

Whether you’re already into social media marketing or you’re planning to start it for your business, what benefit among the list do you think will greatly improve your business?

You are more than welcome to share your thoughts below. Thank you.


John Carlo Yarte
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more