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Lactose Free Butter Market Trends, Technology Innovations and Growth Prediction 2022-2027

Lactose Free Butter Market Trends, Technology Innovations and Growth Prediction 2022-2027

A significant rate of expansion of the vegan population over the recent past has favoured the growth of several allied markets over the recent past. Lactose free butter market has been one of these beneficiaries and continues to receive a major push from the thriving trend of veganism across F&B industry. With more individuals rise the wave of nutritional diet, weight loss, and heart health to combat lifestyle diseases, demand for dairy-free speciality products like lactose free butter will remain afloat, suggests Fairfield Market Research in its latest upcoming research.

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Brand Positioning to Pave the Way for Lactose Free Butter Producers

Although milk, and other dairy products continue to be an indispensable part of the routine diet across most parts worldwide, a sizeable consumer population exists that finds it difficult to digest the same. To cater to the specific needs of such a lactose-intolerant population of consumers, brands have been targeting the lactose free category to develop and introduce their new launches. Opportunities are likely to emerge as several brands are concentrating on positioning strategies such as marketing with on-pack messages like digestion-friendly, fibre-rich, and easy to digest. This is expected to heighten consumer interest in lactose free products like butter, thereby fostering the market growth.

Soaring Preference for Plant-based Butter Remains a Threat Facing Lactose Free Butter Market

Plant-based foods have been garnering popularity recently, which also include plant-based butter. Plant-based butter gaining ground among lactose-intolerant population will continue to challenge penetration of lactose free butter to a significant extent. The plant-based variety is likely to benefit from rising availability, as well as competitive pricing compared to its lactose free counterpart. Moreover, the former also tends to possess a higher nutritional value that further fuels its preference among consumers. The zero-cholesterol profile of plant-based butter is expected to remain a major threat facing lactose free butter market.

North America Holds Profitable Opportunities for Lactose Free Butter Producers

A sizeable lactose-intolerant population, wider availability of lactose-free alternatives across retail, and surging consumer awareness about lactose intolerance are collectively contributing toward the primacy of North American market in the global lactose free butter space. The US has been especially witnessing expanding awareness among consumers regarding the potential health benefits of consuming lactose-free food products. This is expected to uphold the high market potential of the US. Despite a higher price point compared to conventional dairy-based butter, lactose free butter sales are likely to remain on an uptrend in the US because of a higher per capita income and spending.

On the other side, new avenues are likely to be emerging in developing economies of Asia Pacific as a greater number of consumers have been turning vegan over the recent past. The veganism trend here continues to receive an impetus from shifting consumer lifestyles, which will further boost opportunities for lactose free butter producing brands.

Lactose Free Butter Market Competition

Given the optimistic scenario in favour of lactose free butter sales in both developed, as well as developing regional markets, brands expect promising growth opportunities to emerge in global lactose free market. The Fairfield Market Research report would shed light on some exclusive competition insights to reveal the key strategic and financial information about some of the leaders in market space. Redwood Hill Farm & Creamery, Agropur Cooperative, Arla Foods amba, Upfield Canada Inc., and Challenge Dairy Products Inc. constitute some of the prominent companies that would be profiled in the report.

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Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness. 



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