Sign in

How to Conduct a Twitter Audit?

Nilesh Parashar
How to Conduct a Twitter Audit?

Think of a Twitter audit as a health check of your company’s account, concentrating on high-level facts like:

  • How effectively your Twitter content and advertising connect with your social media objectives.
  • Whether your account is truly getting followers and interaction from your target demographic.
  • Benchmarks for content performance and important KPIs (think: interactions, reaction speed, Twitter traffic) (think: interactions, response time, Twitter traffic)

What does an audit of Twitter serve? Your account's health should be assessed to find out if there are any problems. If you're attempting to get more Twitter followers, an audit may help you rapidly identify low-hanging fruit. Auditing your brand's Twitter message and branding is a simple approach to make sure that everything is up to date. A digital marketing institute offers several courses. These courses will be helpful to understand this subject in a better way. 

3-Step Process to Conduct a Twitter Audit

To begin, you need to know exactly what you want to do with your Twitter account, so you can perform a targeted audit. Lead generation might be the goal, but it could be anything else as well. It is important to have an accompanying measure for each of these objectives so that you can determine whether they have been reached.

If you have a specific goal in mind for your Twitter efforts, you may do an audit to assess how successful they have been. You may use a technology to automate your Twitter audit, or you can perform it by hand. You can check your Twitter account using a number of online tools. In addition, Twitter's built-in analytics tool offers a wealth of information on the success of your account.

A thorough audit of your Twitter account necessitates an examination of every facet of it. In order to examine the three key features of the process, we divided it into three broad categories.

1. Audit Your Tweets

The first step in your Twitter audit is to analyse all of your tweets to see how well they performed. The "Tweets" tab on your dashboard will let you do this. You have the option of setting a time limit on how long you want to watch tweets. You'll be able to see all of your tweets from that time period after you've selected a duration. Your tweet activity can be viewed in chronological order. All of your tweets' engagement statistics will be available to you as well. You'll find tabs for your most popular tweets as well as tweets that have been promoted. Using the "export data" feature, you can also obtain all of the metrics in an Excel spreadsheet. There are several cities in India which provide digital marketing courses, like the digital marketing course in Mumbai.

2. Audit Your Audience

The next step in your Twitter channels audit should be to analyse your audience and see who follows you. This is also a good opportunity to better understand your audience so that you can tailor your content to suit them. In Twitter's analytics tool, you can see what demographic groups make up your audience, what interests them, etc. By analysing your audience, you can gain valuable insights that will help you develop your content strategy. You might even discover interests you didn't know existed, but could use for future content development by identifying the top interests of your current audience.

3. Audit Your Profile

The third step in this process is to audit your Twitter profile and brand. This part is done by hand and does not heavily rely on tools. You should update your Twitter profile from time to time. You can begin by updating your bio and changing it if your brand's personality and voice have changed over the years. You should not update your bio very often, but only when necessary. Make sure to update any other aspects of your profile that need updating. For example, if your contact details have changed, update your Twitter profile as well. Utilize Twitter Moments to tell stories that engage your audience. Moments combine tweets into a new piece of content, and you can create such moments regularly using the best tweets from the last quarter or month.

There are several cities in India which provide digital marketing courses, like the digital marketing course in Delhi.

Nilesh Parashar
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more