Copywriting Secrets That Can Work Wonders

People want value from your content, and the paid listing failed to deliver on that part, thus generating less revenue. Use your words wisely.

It is not so much about the length or creativity of the content, but the value. Suppose the information mentioned in the brochure/ catalogue/ website isn't of any value or is just a bunch of words strung together. In that case, it ultimately leads to wastage of time on both the customer and the provider end. 

An average person takes less than a few seconds to scroll past advertisement posts, and within the given time frame, it is important to capture the attention and lead them to a whole new perspective.

It is observed that top organic links on google use around 1800-2000 words on average. 

It is actually quite simple once you get the hang of it - give people knowledge and get positive feedback as a result.

What importance does copywriting hold?

Bill Gates might have stated, "Content is King," but hey, Lee Oden wasn't incorrect when he said that "Content isn't king, it's the kingdom." 

In other words, it not only rules the marketing business but also runs it efficiently. It ties together all the aspects of a business and presents them as a finished product that is ready to be utilized. 

And when you start noticing a significant increase in sales revenue, the conclusion leads to the meaning that copywriting has done its work. 

How to get started with copywriting?

The entire point of copywriting is to generate traffic. If the copy is not getting views, it is utterly pointless no matter how good, interesting or informative it is.

Even if you are doing it yourself or getting other people to do it for you, certain guidelines are crucial from the reader's point of view. 

Create 3 Sections - It has been often noticed that dividing the copywriting matter into 3 different sections works very well with the users. Dedicate the top part for the introduction, the middle part for the main body, and the bottom part for the conclusion. 

It might seem a lot like the E-mail or letter format we studied in school, but it shows positive results, and that's what we concern ourselves with.  

An Interesting Introduction - The introduction is necessary to capture the attention of the viewer. Compel them with enough data and creativity that they can not stop themselves from moving onto the second part. 

As they say, the first impression is the last impression, and this statement absolutely holds in this particular case. 

For example - If you are reading this, the introduction was successful in its motive.  

Write the matter- Now that you have got a good introduction ready to go, it is time to work on the actual matter. 

The portion that needs to do the hardest work yet i.e., to convince the customer to join your bandwagon or pick you over a thousand other similar brands in the market. 

The text should be easily comprehensible, error-free, and informative. There is no point in copywriting if it failed to change the customer's mind.

Create a Conclusion - The conclusion might sound a bit redundant or unnecessary to some people, but in some ways, it holds the same value as an introduction. 

People will often jump to the conclusion, read what it says and then decide if they want to explore that particular topic further. 

It grabs the concentration of people and pulls them in for the ride. 

Keep it simple - (Also works well as a general mantra in life) 

People are trying too hard to escape the complicated matters of life, and when they get on the internet, the last thing they want to do is read too many fake adjectives or refer to another page to understand the crux of the story. 

Keep the content simple and sophisticated and avoid grammar mistakes at all costs (because people are judgy like that, and Google tends to pick up on them).End with a question - Ending the copy with a question might off-put some writers out there but let me clarify. When you give the reader a chance to engage, they will likely follow up with the question and leave a comment. 

Ask them to share their opinion, a story, or just something out of the box. Give them a chance to feel like their answer matters. 

So What? - The concept of asking 'So what?' comes from the book “The Art of the Start” written by Guy Kawasaki, who is a popular marketing specialist and a Silicon Valley venture capitalist. 

Although the concept is stated for entrepreneurs trying to find investors, it also works well for the marketing world. 

For example - "These shoes are designed with a sturdy yet comfortable sole. So what? So you can run easily without slipping and stay fit." 

Now that we are discussing shoes and running, here's an interesting copywriting example from Nike itself. 

Quick Fact - Did you know that Nike earned $6 Billion in market value after the popular Just Do It campaign.

Personalize your copy - Use 'You' and 'I' format - A reader is a real person somewhere out there in the world longing for a connection or to relate to someone. Basic human tendencies, right? We tend to respond to things that seem personal or create an everlasting effect on us. 

Give the customer a chance to get to know you through the content and act accordingly. Don't appease the mass; talk to a single person instead. 

As Rober Collier once said, "Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him."

Include a clear Call-to-Action - It is said that viewers only end up reading 20% of your webpage, and if they do not end up finding the right thing they are looking for in the given time frame, someone else gains that opportunity. 

Apart from the well-written content, you must give the customer a clear call to action. 

Here’s an example to demonstrate a simple ‘swipe up’ Call-to-Action.

Convince them to stay and invest and do it very wisely. If you go through successful copywriting examples, one thing that will stand out in common is how often the content calls out to the user without actually mentioning it. 

Do not forget the meta details - Meta details are added so that the reader can get an idea of the content in the blog or copy. Search engines pay special attention to meta details.

Three main parts of meta details are - Title, Description, and Keyword.

Use a smart strategy and treat every viewer as a potential customer.

Find out what's trending - You could master the writing part, but one question still persists. What is it that you are writing on?

No doubt you are trying to write about your product or service, but is there a current hot topic or a new market trend that could work in your favor? 

Or what are your competitors working on?

One way to go down this lane would be to search the site Buzzsumo.

It is what the website shows - 

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