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Importance Of ICO Marketing - Benefits Your Blockchain Projects To Pool Funds

kevin kenneth
Importance Of ICO Marketing - Benefits Your Blockchain Projects To Pool Funds

Initial Coin Offering (ICO) is a technique through which emerging crypto projects will be able to raise capital and thereby enhance the scope. The crypto projects are being introduced every day and year. With these plethoras of projects in prevalence, the chance of getting noticeable for an individual project is quite tough. This is attainable through ICO marketing. The implementation of the right set of marketing strategies lays the foundation for crypto-related projects to get the limelight. Let’s have a quick look at the effective approaches for ICO marketing. 

ICO Marketing Strategies

  • PR Marketing

This type of marketing will emphasize your project and make it reachable to the targeted audiences worldwide. Reaching out to PR professionals is obligatory and advisable. This is because the professionals will create content regarding your project on a promotional basis and then submit the press release on popular submission sites for a better reach, thereby pulling the audience's attention.

  • Content marketing

Similar to PR marketing, content marketing plays a crucial role in ICO marketing. Publish blogs and articles with unique & high-quality content that is so relatable to your niche audience regarding the crypto project with token marketing.

  • Social media marketing 

Though social media does not support promotional activities of tokens, you could make use of this type of platform to promote your project in such a way that will reach the audience at the right moment. Facebook, Twitter, and LinkedIn are well-known platforms for conducting marketing campaigns. Besides this, go for Reddit, Quora, and other similar social networking sites.

  • Influencer Marketing

Irrespective of what the crypto project revolves around, influencer marketing will give you a way to have a broader reach and transform target audiences into potential ones. The crucial stuff to consider is finding an influencer who is much suitable for your promoting your project. That is, it is of no use when you pick an unrelated influencer. Upon finding the right influencer, let the individual come up with his/her way of promoting your project. As a result, his/her followers will definitely check over what the project is and think about it for investment. 

  • Apart from these,

The four crucial crypto marketing techniques have been briefly described above. Regardless of these, there are many other effective ways prevailing. A few of them are listed below.

  • Website creation with impressive design and relevant content
  • Community building through Discord or/and Telegram
  • Email marketing
  • Video marketing
  • Affiliate marketing
  • Advertising


Stay in the loop of the crypto craze with your crypto project and make it widely noticeable with ICO marketing. Advisory to reach out to the ICO marketing agency for success-driven marketing techniques.

kevin kenneth
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