Sign in

What is WhatsApp API : Every business should know

What is WhatsApp API : Every business should know

For medium-sized to large businesses who want to use WhatsApp with numerous users, there is a WhatsApp API. Compared to other WhatsApp products like WhatsApp Business App, it is more complicated. For instance, the WhatsApp API has to be incorporated into a commercial programme because it lacks an app or front-end interface.

WhatsApp is selective about who is permitted to connect directly to their API. Businesses are urged to use third-party services known as Business Solution Providers if they want to access to the WhatsApp API.

Features Of WhatsApp Business App

Integrations with third-party apps, analytics, and CRM software

Verified WhatsApp Business profile with a Green Tick

The messages Bulk notification through broadcast

Use BSPs or CRM instead of an app or interface.

Support for WhatsApp Chatbot & Interactive Messages

Customer service access with several agents

How is WhatsApp API different from WhatsApp Business 

The WhatsApp API is designed for companies that want to grow. The

WhatsApp Business App does not offer capabilities like bulk messages to

clients or leads because it is designed for small enterprises.

utilising APIs & integrations, automatically trigger messages.

several logins and a dashboard for support.

The WhatsApp API, on the other hand, has a tonne of conversation automation tools. For instance, unlike WhatsApp Corporate App, WhatsApp API requires direct integration into business software because it lacks both an app and a front-end interface.

Only the WhatsApp Business Solution Providers, or BSPs, have access to the WhatsApp API.

Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more