Video analysis solutions technology employs artificial intelligence to perform a variety of tasks by applying computer vision and deep learning to recorded or live video feeds. Other names for video analytics include intelligent video analytics and video content analysis. Innovative video analytics programmes are gaining popularity fast. Key adopters include businesses that have used video surveillance systems before the development of AI and those who seek to use the newest AI technology to address persistent problems.
The task automation environment has been completely transformed by video analytics, which uses two forms of AI called deep learning and machine learning to efficiently automate processes that formerly required human interaction.
How is intelligent video analytics superior to regular analytics techniques?
The majority of businesses now utilise data analysis of some form to make important choices, but by ignoring video analytics, they can be missing out on important insights. AI-driven video analytics or Intelligent analytics may gather more information from routine corporate activities, resulting in more insights and better business choices.
To understand consumer behaviour, a store can historically employ PoS data that is limited to transaction statistics and sale records. AI-powered video analytics can show how patrons engaged with the whole store, including how long they spent in each department, how long they typically waited to check out, and even how interested they were in items they liked but didn't purchase.
Practical implementation of video analytics in different businesses
There are so many businesses across the world which are getting benefited from the intelligent video analytics and those are listed below
- Healthcare Industry
On-site video analytics are being used by healthcare providers to monitor emergency situations in real time, control wait times, and measure patient influx. In order to better respond to the COVID-19 epidemic, they are being employed off-site to monitor patients in home care programmes. Contactless tests are now possible thanks to multispectral edge-based cameras, safeguarding the medical professionals and others around.
- Security Industry
The security sector is the one that makes the most use of video analytics. Video analytics has been working to provide security solutions by creating a technology that can be used universally to recognise and detect a variety of items in video feeds. This method may be used to track characters or interesting objects in movies, as well as to find and catch intruders. For these reasons, video analytics may be used to identify specific products and generate warnings on suspicious behaviour.
- Retail Industry
Hidden tendencies of customers are revealed via video analytics. Live video feeds give merchants marketing information into the buying habits and product preferences of their customers. Retailers may respond to unspoken requests from customers by using video analytics to forecast client interest based on certain groups' behaviours in the shop. Additionally, retailers may control their store-level inventory in real time depending on customer activity, which can result in better shop management.
- Manufacturing Industry
By providing insights into the production processes and minimising bottlenecks and delays, product tracing enabled by video analytics improves productivity. Every part or finished product may be marked with a digital birth certificate that interacts with IoT sensors and video streams. It is possible to track data back to the tag and utilise it to make changes that might otherwise result in expensive recalls.
- Government agencies
Identifying automobiles, rerouting traffic, identifying public utility spaces, detecting stolen vehicles, managing parking lots, and estimating traffic flow are all operations that city administrations may automate. Additionally, governments can employ video analytics to check crowds for adherence to COVID-19 standards. If there is a significant gathering of individuals at a location, the system can notify the police.
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