What is Digital Marketing?
Digital Marketing is also known as Online Marketing. Promotion of brands to connect with the customers using the internet and different types of digital communications. For Example email, social media, web-based advertising channels, multimedia messages and more. Digital Terai provides the best solution for digital marketing in Nepal
It is an act of promoting and selling products and services by using online marketing tactics such as media marketing, search marketing and email marketing. Essentially if a marketing campaign involves digital communication it is called digital marketing.
Different Important Types of Digital Marketing:
- SEO(Search Engine Optimization)
- SMM(Social Media Marketing)
- Google ADs
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Mobile Marketing
- Influencer Marketing and more
Benefits of Digital Marketing:
- Easy and Frequent communication and generate customer loyalty
- Targeting the right audience
- Generating a consistent lead through the sales funnel
- Optimize and obtain better conversion rates with digital marketing channel
- Measurement of results with different tools like Google Analytics, Hotjar etc.
Digital Marketing is a wide way to focus on your business for marketing. In this current market without digital marketing, your business is like a handicap, you must show your business online through a different medium with the help of digital marketing.
Digital Marketing Funnel
Digital Marketing funnel is a model which represents the buying journey of the customer. The journey starts as they know your brand until they become your customers.
In the journey of the sales funnel, a brand nurtures the personas through different marketing funnel steps. Once the audience is into the marketing funnel they then try to push into different stages of the funnel and finally they convince them to continue to purchase the product.
There are generally four steps of digital marketing Funnel they are :
Awareness
This is the first step in the marketing funnel. In this stage of the funnel, the marketer seeks to attract the attention of consumers. This is also considered to be brand awareness of the company.
Placing advertisements in unexpected situations can grab consumers’ attention; it is also known as guerrilla marketing. In this marketing strategy, a highly targeted message also attracts customers known as a personalization message.
Interest
This is the second stage of the marketing funnel. In this stage once the customer knows about your business you have to make sure that the person wants to like your product. This is the most crucial part of your marketing. Proper creative designs should also be considered during the interest for the customers.
Once the person is liking your product it has a high chance that person can be your customer in the future.
Desire
In this stage, our main goal is to make consumers desire our product from only liking to wanting the product.
In this funnel model, desire is the stage where it comes to conveying the audience the value of your product or service. You should provide them every bit of information about your service so that they are convinced to buy the product or service.
Action
The last step of the Digital Marketing funnel is your consumer to initiate action. The advertisement should result in action from the consumer. For example, semrush (a digital marketing tool) convinces the consumer to use their trial for certain money for a certain period of time.
If the consumer is ready to pay a certain amount even for a trial period the person is likely to convert into a customer if the service at the trial period is found to be good.
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