Best Brand Mentions Tools In 2022 - Pricing, Pro's & Con's

Have you ever thought about what people are saying about your brand? People have been continuously talking about your brand forever: complaining, spreading positive or negative comments, or exchanging recommendations.

Chances are you don’t have any idea unless there’s a major complaint that has come directly from your customer support department, or your brand is missing a social media interaction leaving it vulnerable.

We all know brand mention is a critical part of running your brand, especially in today’s digital world. But how can we take advantage of it? By having the correct and reliable brand mention tool, you can read, analyze and respond to every single brand mention across the web.

You can easily track each time someone mentions your brand and overall reach with the help of special brand mentions tools. Below you will find the five best brand monitoring tools to help you understand every brand mention while saving precious time and effort.

What is brand mention?

Brand mention means an occurrence where a particular brand is “mentioned” or “referenced” on several social media platforms in the form of articles, blog posts, websites, and social media posts.

These brand mentions are generally published in the context of positive or negative feedback from customers, complaints, reviews, or posts which educate the audience.

Several businesses use brand mentions in Search Engine Optimization (SEO) to build a reputation and get a stronger domain ranking.

5 Best Brand Mentions Tools in 2022

These five tools will engage, track, analyze and find out what others are talking about your brand on several social media platforms.

  1. Awario
  2. Locobuzz
  3. Mention
  4. Brand24
  5. BrandMentions

1. Awario

Awario Brand Mention Tool

NameAwarioTypeBrand Mentions toolPriceStarting at $29 per monthFree Trial14 daysSocial Networks SupportedFacebook, Instagram, Twitter, etc

Awario collects all mentions of your brand from social media, news, blogs, and forums. It searches for mentions of any particular keyword by walking through the web, providing real-time mentions. You can also see past mentions in its history section.

A very interesting feature of Awario is its reach metric that lets you know the influence level of the author when it’s mentioning your brand. It also lets you know through which social site your mention has come from and shows the traffic and level of popularity if the mention has come from a non-social media site.

Awario keeps track of all your mentions and gives you insights on the increase and decrease of your mentions by comparing their popularity on several social media sites. You can set up and export data anytime as this tool is compatible with all devices.

PROSCONS1. Real-time mention monitoring1. It does not have any mobile app2. User-friendly dashboard 3. Help you track specific mentions 4. Compares all mentions 5. Compatible with all devices 

2. Locobuzz

NameLocobuzzTypeBrand Mentions toolPrice–Free Trial14 daysSocial Networks SupportedFacebook, Instagram, Twitter, etc

Locobuzz offers social media listening and monitoring capabilities to improve your brand presence on social media and achieve your goals. This platform gives you instant, powerful analytics for any topic filter by demography, location, influencers, and languages.

It comes with a smart and interactive dashboard that gives you a clear idea of understanding, discovering, and making business decisions to establish your brand as a thought leader.

Unlike other brand mentions tools, you can easily make informed business decisions with its analytics, insights, and intelligence just at your fingertips. This helps your brand to get better results and delivers better value.

Locobuzz gives you automated alerts when someone is talking about your brand on any social network and provides advanced analytics reports to save your precious time in finding and analyzing

Zupyak is the world’s largest content marketing community, with over 300 000 members and 3 million articles. Explore and get your content discovered.