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How to Creatively Connect With Customers Using Business Messaging

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Nico Haas




If you're in business, you probably have a lot of customers. You need to keep track of them and communicate with them, but how do you do that without being annoying or intrusive? Here are some tips for using business messaging to connect with customers in a friendly, personal way:


It’s About Efficient Communication.


By now, you've probably heard of business messaging. It's a way to communicate with customers in a more efficient way than email and phone calls. Business messaging is also an excellent tool for connecting with customers on a personal level—so they feel like you care about them as an individual. Finally, it's convenient for everyone involved because it allows companies and consumers to exchange messages 24/7 from their phones or computers and no longer be tied down by the schedule of their day jobs or other obligations.


Go Where Your Customers Are


You can use a business messaging app to communicate with your customers in ways they are already used to. While email, live chat, and phone calls are still valuable tools for interacting with customers, businesses need to adopt new channels if they want their messages to be heard.

Business messaging apps like Slack and Facebook Messenger allow businesses to connect directly with their customers without waiting for an email response or call that might never come. And because these apps have been built specifically for business use (unlike Facebook or Twitter), they provide a more professional experience than social networks, which is especially important when trying to create lasting relationships with potential clients.

If you're looking for an easy way to reach people who have downloaded your app or signed up for updates from your company website, Business Messaging Apps are one of the best ways to do this!


Communicate More Efficiently


Business messaging is a more efficient way to communicate because it's faster.​

Business messaging can deliver important updates, provide product information, and answer questions instantly. Plus, you can send messages directly from your mobile device, so you don't have to spend time searching for the correct contact information or waiting on hold with an employee who's not in the office.

Business messaging is also less intrusive than email or phone calls.​

Messages sent through business chat apps are designed specifically for customers and prospects—they're quick and easy to read so that they won't be mistaken for spammy promotional emails or telemarketer calls (yay!).


Greet Customers the Moment They Arrive


When customers arrive at your business, you can welcome them with a personalized greeting. Use the customer's name and friendly tone to make them feel valued and respected. If you're using an automated system, use it as an opportunity to let customers know they are valued by providing clear instructions on how to get in touch with someone if they need help.

A best practice is to greet customers with a welcome message that includes information about their session or account status (e.g., "Welcome back to our store! We hope you had a great day."). This gives people something else positive to focus on when they arrive, rather than just being faced with negative emotions like frustration or anger caused by long wait times or unhelpful staff members who don't care about making an impact on customers' experiences during their visit at all costs (which happens far too often these days). By greeting people positively instead of negatively before getting into any exchange between two parties involved in this process -- either directly through live agents answering phone calls from those visiting stores/shops etc...or indirectly through automated systems that send out notifications based on specific events happening within other methods such as inventory levels dropping below certain thresholds - provides more opportunities for success than failure!"


Provide Call-Free Self-Service Options


When a customer has a question or problem, they're likely not the only one who has that issue. To help customers get answers faster and more efficiently, you can provide them with self-service options. These include:

  • Customer service portals/forums - A place where people can go to get answers to their questions and solve their problems on their own. It's also an excellent way for your business to collect customer feedback so you know what else they need to succeed with your product or service.
  • FAQs – An online list of common questions people ask about the products or services offered by your company (or even general things like how long it takes for an order to ship). You can have these available on your website or as part of a newsletter sent out periodically throughout the year. Hence, people have access whenever they need it, whether that's late at night when no one is at work anymore!


Change the Way You Market Your Events.


Events can be a great way to build your brand and connect with customers. But what if you want to take things up a notch?

You're lucky: business messaging makes it easy to promote your events, communicate with attendees, and even cancel or reschedule them. Here are some tips for doing all that—in just two taps.

  • Promote your event on Facebook Messenger
  • Tell users about cancellations, changes in location or date, or check-in instructions
  • Invite friends and family to join you at the event


Make Your Business Communications More Personal.


When trying to make your business communications more personal, it's essential to remember that different messages will be appropriate depending on the type of customer you are interacting with. For example, if a customer has already purchased several items from your company and enjoys their services, they'll likely appreciate any opportunity to communicate with the business again. However, if that same customer has not yet purchased anything or is only new to the brand, then messaging them may not be worth the effort of creating an automated campaign until they've had more time to develop a relationship with your brand.

Using these guidelines can help determine how much information should be included in each message:

- If you're sending a transactional message, it should be brief and include only the necessary information. This can include things like order status updates or delivery confirmation. - If you're trying to build customer loyalty, it's best to use more personal language than if you were providing service updates.


Business Texting Helps You Connect With Customers in a Friendly, Immediate, and Personal Way.


Business texting is a great way to connect with customers, but it's also a great way to build relationships and get customer feedback. For example, you can use business texting to collect reviews from your clients after receiving their product or service instead of waiting for them to leave their thoughts on Google or Yelp.

Business texting allows you to create an ongoing dialogue with your clients and keep them engaged in the long run. It can be used to remind customers about upcoming events at your company or even for sales purposes (e.g., "Sign up now and get 10% off").


Take Away:


In the end, business texting is about connecting with customers more personally. It's not just about sending out a text message but connecting with them so they feel like they can reach out to you when they need help. This kind of connection goes beyond simple communication. Instead, it creates an atmosphere where customers will trust your brand more deeply and stay loyal even when other options are available.


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Nico Haas
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