Do you know that more than 90% of the online experience of any user starts with a search engine? There are many search engines but the biggest one is Google. Other search engines are Baidu, Yahoo, Bing, and Yandax. This leads us to our main question as what is SEO? , an introduction to SEO will answer.
Users come to Google for getting information or searching for solutions to their problems. They can search services, products, or generic information about any topic. The main objective of a search engine is to serve the user with the best information about his problem. The words any user writes in the search bar are known as “query” or “keyword” inSEO terminology.
Two ways to rank on Google first page
SEM AND SEO
If you want to rank on the first page of Google and serve the users with the best information, you’ll need to either opt for search engine optimization or search engine marketing. In short, we call them SEO and SEM. Search engine marketing constitutes using paid ads to appear in front of the user (potential customer) and search engine optimization is about using organic methods to drive traffic to the website. SEO is a cost-effective method but needs long-term efforts to yield any result. However, Paid ads can yield quick results but they are often not sustainable as in the case of SEO.
SEO objective
The main objective of any search engine optimization technique or tactic is to secure any place on the first page of Google. There are a plethora of information websites on Google. But, only a handful of them is visited by the users searching online. The reason is, hardy any user goes into the 2nd or 3rd page of Google. So, for getting users on your website, it is crucial that it appears at top of SERP (Search Engine Result Pages).
SEO elements
There are two main elements of SEO that form the whole structure of an SEO campaign, “on-page SEO” and “off-page SEO”. Listed below is a brief description of both elements. In this guide on what is SEO- an introduction to SEO, we’ll cover these topics briefly.
On-page SEO
On-page SEO includes any tactics, techniques, and optimization that is done within the website. For example, there is the whole range of on-page elements which determine the SEO score of any website. The higher the on-page SEO score, the higher the chances of ranking that page. We’ll go into detail about in the future article.
Off-page SEO
Off-page SEO involves acts, techniques that are done off the website. It usually consists of backlinks which work as the votes of trust for the website. Backlinks prove to be a skeleton of SEO strategy and without backlinking, SEO building will collapse. We’ll go into detail about it in future articles.
Fundamental part of SEO
The fundamental part of SEO is keyword research and selection. This part only accounts for 60% of SEO success. If we choose the wrong keywords, all efforts of on-page and off-page SEO go useless. There will be no fruitful return on our SEO efforts without a solid keyword research strategy.
Keyword research
The process of finding the key phrases which users are typing in Google to look for information is known as keyword research. It is a crucial part of any SEO strategy. It may seem a simple process but carries nuances that only expert SEOs can understand. Ranking on the 1st page of Google for wrong keywords is a disaster for a business. Optimizing the website for quality keywords is the ultimate goal of SEO.
The most popular tools used for keyword research are Ahref and SEMrush.
SEO benefits for marketing
SEO can help in many business and marketing-related benefits. The benefits include an increase in traffic, brand awareness, more ROI (Return On Investment), and enhanced trust.
Learn SEO
If you want to learn SEO, here is the list of the best SEO books that you might find valuable. If you are a visual learner and prefer video, you might find this article on the best SEO courses interesting.
Best SEO books in 2021- written by industry experts
Best SEO courses in 2021- affordable and effective
SEO is important and should fit in the overall marketing strategy. It is a perfect option if you are a startup, freelancer, budding entrepreneur, or marketing person with a limited budget. We hope, now you have basic understanding of what is SEO. This introduction to SEO intended to discuss the fundamentals thoroughly.
SEO Basics : Basically first website was created on 1991 and later with in 2 or 3 years so many websites came into existance.
So at same time SEO concept was introduced.
Because google data base will have lot of content related to websites based on multiple niches.
So it becomes difficult for the users for accessibility .
So, That’s why structure and accessibility started.
So the real SEO was started in the year 1996 when larry page started building most successful search engine today .
You can help your readers grasp the core concept of a post by providing headings, subheadings and clear paragraphs.
Indeed, if you want a readable and SEO-friendly blog post, the words you want to be found for should be in a very prominent place.
If you want to dominate the search results, you’ll just have to figure out which words your audience actually searches for.
While this may work for some people who have natural writing talents, others may need some help.
Write down the answers to these questions before you begin.2.
Don’t start each new sentence on a new line, just because it looks nice.
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