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Using data to serve customers: how does it work?

Using data to serve customers: how does it work?

Our customer support teams come in handy at times when we need them. Customer service representatives should be friendly, responsive, and quick to respond to customers. Customer service is important for businesses and customers alike.

It is challenging for businesses to understand their customers' expectations

Customer service has improved for business customers. Whenever leaders do not prioritize customer satisfaction factors, customers may be unhappy.

Considering the data, companies may have difficulty identifying customers' primary concerns. There is an inability to clarify priorities and a lack of understanding of customer expectations.

How do you address the pain points of your customers?

More power, more information, and more choices are available to customers these days. Offering customers choices and engaging with them is crucial for companies. In order to succeed, businesses must exceed their customers' expectations.

Consumers have access to a variety of communication channels, which makes it possible for agents to access previous interactions with customers. Managing customer service interactions requires a ticketing system and universal inbox

To provide a consistent customer experience across channels, customer data and previous conversations are key.

As customer service standards rise, companies are finding it more difficult to meet customer expectations. Customer service is affected by recurring issues. Keeping track of previous conversations is important when following up on an issue.

Customer service representatives need accurate information about customers in order to solve this problem. It is possible to simplify this process by integrating CRM software with help desks. A customer's information can be accessed and edited during a conversation. 

With internal notes and internal chats, data can also be seamlessly transferred between departments and agents. 

Long waits on hold are consumers' biggest concerns. The expectation of real-time responses is also increasing among customers. Live chat responses take under a minute, SMS replies take 4-5 minutes, and phone calls take 5-6 minutes. Social media contacts should be given 35 minutes. 

You risk losing customers if you take too long to respond to them. Therefore, your agents are unable to perform their duties effectively because of long hold times. Outsourcing allows you to receive live chats, phone calls, and email in real-time, no matter what time zone you are in.

While companies face challenges like timely responses and omnichannel services, they are doing well at resolving problems. In spite of unsatisfactory customer experiences, issues are still resolved. The level of consumer satisfaction continues to rise as well.

Using data to address customer concerns

1. Consumers prefer to call because it is efficient and effective

For quick support, consumers rely on phone calls. It is because of this that call centers are so in demand. The likelihood of errors and misinterpretations is reduced when a person is involved.

Make sure your customers have a great experience when you join new channels, like Whatsapp.

2. Investing in technology is worthwhile

It is beneficial for businesses as well as consumers to provide proactive customer service. 56% of business owners invest in automated callbacks, while 72% invest in real-time order updates. Orders should be delivered on time, and consumers should be notified if their concerns will be addressed. When they can expect service, customer service agents should let them know.

3. The popularity of self-service is increasing

Companies can save resources and time by using self-service options. Consumers generally prefer to handle problems themselves. Today's Gen Z and millennials expect instantaneous resolution to issues, no matter where they are.

It is possible to increase efficiency as well as build loyalty by using a self-service portal. If you want to share expertise with your customers, you can provide them with a forum or a customer portal. Support can be provided by peers and best practices discussed in online forums. As well as providing feedback, the innovation community allows customers to influence product roadmaps.

Despite the lack of 24-hour customer service, consumers can find simple answers online.

4. Risks can arise from the use of chatbots

Nowadays, chatbots, AI, and automating customer interactions are all the rage. They are popular among consumers because they are simple and fast. Do chatbots really work or are they just hype? 

It is important for businesses to be aware of the differences in chatbot preferences between generations. Younger generations may prefer non-traditional ways of interacting with companies. Using chatbots properly can reduce customer service costs. It is important to use bots for mundane tasks because of their emerging artificial intelligence capabilities.

Utilizing internal sources of data is important

An external report or survey cannot be the sole basis for a customer service decision. Using your help desk solution, you can collect and analyze interactions between customers and agents. 

Nicereply can be integrated with LiveAgent. You collect real-time feedback from customers every time they interact with your company. One-click is all it takes to provide feedback. 

An overview

Customer service must be provided with the customer's needs in mind. Customer dislikes being inconvenienced, so interaction is important to them. With technology, consumers' biggest concerns can be understood and addressed.

A digital solution or chatbot can't solve every problem. Your customers don't get what they want. Customer expectations can help you retain customers and attract new ones. 

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