Crawability is the most important feature of a website which cannot be ignored if it is to perform well in search engine rankings. Crawability refers to how easily search engine spiders are able to crawl the content of the website. A site with good crawlability means that search engine spiders can easily crawl the website content and hence such sites will show better search engine visibility and results. A site with poor crawlability will be unlikely to appear highly in search engine result pages and will lead to poor search engine performance and overall poor SEO output.
The website crawlability factor is mostly ignored while developing the website. It is the main duty of SEO expert to suggest how the crawlability of the site can be increased. There are many ways in which we can increase the crawlability rate of a website, but it takes time to pinpoint all the points.
Here our company Global Matrix Solution would like to share some good points which our company read about crawlability of a website from external source on net. Hope it will be useful for all.
1) Uploading the XML sitemap to the root of the website
If you have a website, it is important that you create or create an XML sitemap and upload it to the root of the website. Uploading the XML file will make it easier for search engine spiders to crawl your entire website.
2) Clean Navigational Site Structure
While designing a website, SEO should give suggestions to web designers and developers to make the site navigational structure as clean as possible. Search engine spiders usually look for websites with a clean and simple navigational site structure that is easy to crawl. Make sure the navigational structure can be accessed by the search crawler.
3) Avoid excessive use of Adobe Flash, JavaScript, Ajax etc.
Most website owners make the serious mistake of including too much Flash, JavaScript, or Ajax to improve the appearance of their website. Doing so moves most of the content inside Flash or JavaScript and since such file formats are not easily readable by search engines, it may not be noticed by search engines due to the difficulty of crawling your content.
4) Use keyword-rich, clean and search engine-friendly URL structure
Most of webmasters use non-SEO-friendly URL structure for their website, which reduces their crawlability rate to a great extent. Try to use a rich, simple, clean, and search engine-friendly URL structure for your website, so that search engine spiders can crawl the content easily.
5) Avoid using unwanted scripts in web pages
There are a lot of websites, which have pages in which a lot of scripts like CSS code, JavaScript code etc are embedded. Avoid doing this and try to call these scripts and functions from an external file as the presence of scripts and functions on the web page prevents the search engine spiders from crawling the website content.
6) Upload a robots.txt file to the root of the website
It is always better to upload a well-written robots.txt file at the root of the website, which contains codes that allow the website to be easily crawled by search engine spiders.
Grow your business with the right professionals at your side.
Brainwork India is a top SEO agency in Delhi with a global presence.
The experts have many years of experience in the industry and have worked with several clients over the years.
Irrespective of the size and type of business you own, the professionals will ensure that your business reaches its peak.Brainwork India offers digital marketing services in Delhi NCR as well as across the globe.
They will be happy to meet you and understand your requirements.
The professional experts are abreast with the latest developments in the industry and will prepare an SEO plan that works for your industry.They have worked on some of the top campaigns for the clients and will work with you until the goals are achieved.
Reaching the top ranks of page one is the goal of every business and for this goal, you should Outsource SEO services India immediately.
Contact this digital marketing agency that delivers exceptional quality SEO services ranging from global SEO and local SEO to ecommerce SEO and ensure that all your webpages are optimized and SEO Friendly.
