Social Media Marketing Management - The Top 10 Reasons to Outsource It

Does your business have a social or anti-social side?

Are you being anti-social again???? ?

That's the rebuke that my wife uses to rebuke me when I sit in the corner at parties and update my Facebook status from my iPhone. I counter that I am being social...but in a different manner! It doesn't matter if your company uses social marketing in any of its many forms, it is not being anti-social.

Businesses that embrace their own Twitter presence, Facebook pages, and stores, and have their own YouTube channel, are starting to realize the many benefits of better engagement with customers and prospects. This can translate into higher sales.

So you've decided to jump onboard. But should you do it yourself or hire a professional? Here are the top 10 reasons to hire professionals to manage your social media marketing.

1. Time Saving Updates -- Editing or adding videos to YouTube and Facebook pages can take a lot of time. Unless you have a group of creative people in your office, it is best to hire social media marketing professionals to manage the process. This will allow you and your staff to focus on what you do best: taking care of the new customers that are coming to you through your online marketing efforts.

2. It can still be on-message and real -- Outsourcing does not have to mean your message is no longer powerful, your brand will remain authentic, your company will continue to strive for authenticity in online marketing. You can still make your content useful, inspirational, relevant, and personal for your customers. It doesn't have to be boring or automated. It can happen, but it is possible to make it the former if you choose the wrong company for social media marketing. However, the best companies will get to know you and your business well so they can manage your account, interact frequently, and tailor content to your marketing message.

3. Additional creativity for your marketing -- A great social media marketing team can add creativity to your online marketing campaigns. They can offer promotions, competitions and create blog articles that will generate interest for your business.

4. You can gain more credibility in your market -- It is crucial to your small business' success that you are recognized as an authority and build your credibility. After consulting with you, the best social media management teams will provide quality content that is authentic and relevant to your industry.

5. Includes Content Monitoring -- Good social media management services will include content monitoring to help you determine what is working and what isn't. Although marketing efforts are never 100% successful, monitoring the feedback of your customers - both positive and negative - can help you adjust your marketing strategy and improve your business' products or services.

6. Monthly Reporting -- You need to measure the effectiveness of your online marketing campaigns. Your outsourced social media manager should offer monthly reporting.

7. It will optimize your web presence for your business -- Social media managers know how to optimize your online presence so your business ranks well on search engines such as Google, Bing, and Yahoo. As they can find you, new customers will be drawn to your website. This is a fact that many people, other than online marketing professionals, don't know how to do it. Businesses who don't outsource may be missing out.

8. Your business will engage with customers and prospects more often -- Outsourced social media management packages typically include a set number of tweets, updates on Facebook, videos or articles written. This will allow you to interact more with customers and prospects, which will lead to increased interest and sales. Trying to do this yourself would take many weeks because you wouldn't have the time or forget.

9. Social recommendations for your business' products and services -- You shouldn't underestimate the power and potential of social recommendations. This can make a big difference in your business' sales. Word-of mouth advertising is one of the most powerful and effective methods of marketing your products. This is especially true if you present your products to large audiences on social media. This will allow you to get it right the first time and prepare for the floods of inquiries.

10. Incremental programs keep costs down -- You will no longer need to use Yellow Pages if you combine traditional marketing costs with a well-managed social marketing campaign. Although traditional TV, magazine and newspaper advertising can be expensive, social media marketing can be scaled up to meet your business's needs. With the right online marketing company, you can quickly build a strong presence.

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