As the business world evolves, companies realize how important the consumer experience is in securing more traction for their business. With chatbots, companies can better interact with consumers on a more personalized level. With improved interaction, they are now able to provide bespoke services that make customers more likely to patronize the company. As the eCommerce industry becomes more competitive, it becomes more critical for every business to maximize every customer interaction.
Chatbots are developing fast. With each day, developers add even more capabilities to these software solutions. With improved streamlining in sales and customer service, businesses stand in a position to record excellent gains for their business by incorporating chatbots. In this article, we’ll look at the various ways chatbots can help streamline your own commerce business and boost your sales.
Streamline Your eCommerce Business with Chatbots
Here are some crucial ways a chatbot like BotUp can help to streamline your eCommerce business and facilitate seamless customer experiences:
1. Improve Customer Service
Excellent customer service is critical for good business, as your customers are your source of revenue. It is therefore essential to treat them as kings. Today, customer service is becoming more critical in ensuring that customers continue to patronize your business. And with an eCommerce business, the response to poor customer service may be as simple as typing in another URL to get a given product. In fact, according to the Microsoft State of Global Customer Service Report in 2018, 61% of customers have switched brands because of poor customer service.
Chatbots help in improving customer service by providing excellent, speedy responses. As they are available round-the-clock, customers can obtain support from your business whenever they need it. Additionally, a great chatbot can humanize the conversation with its excellent AI capacities. This allows the customer to have a memorable experience. By creating unique experiences, you have a better chance of convincing the customer to patronize the business in the future.
2. Deliver Personalized Experience
Each customer is unique, and so are their needs and preferences. To serve customers well, it’s essential to understand their unique needs and pain points. Chatbots collect data about each client with each interaction. With this information, they are able to personalize the interaction further. They can also politely ask questions and use this data to recommend the customer's services and products.
By interacting with a customer on a personal level, chatbots make the interaction more memorable for the customer. Additionally, they can recommend products that the customer is more likely to purchase. For example, suppose a customer says they would like to buy a laptop. In that case, the chatbot can maximize the customer’s experience by recommending related items such as laptop cases, chargers, webcams, etc.
By having customer profiles on hand, chatbots are also able to help customers having trouble navigating and deciding what to buy. This streamlines the sales funnel, effectively driving up sales for the business.
3. Increase Customer Engagement
Chatbots interact with customers on a one-to-one basis. With a chatbot, there is no interruption from a colleague or other customers trying to get the worker's attention. It’s just the chatbot (your business) and the customer. This uninterrupted communication effectively makes the customer connect better with your business.
Additionally, by recommending personalized services, chatbots improve the relevance of your business to customers. This attracts them more to your business, as they know they can get what they need by visiting your website. For example, suppose your business recommends a great sporting kit to an athlete. In such a case, they would be more likely to trust your business to have excellent sports shoes. All this makes your business more attractive to customers, and they are more likely to return to your company for more purchases.
4. Automate Sales Process
There is no need for customers to wait in long queues or repeat personal details multiple times to a sales representative with chatbots. AI chatbots can now handle every stage of the sales process, from product recommendations to making and confirming orders. Modern chatbots can also process and verify payments, meaning that customers can do every step of the sales process from one place.
With automated sales processes, your eCommerce business can make money without the intervention of a human representative. It’s as simple as uploading the chatbot to your website and watching customers pay and obtain goods, hassle-free! And with the convenience that online payment offers, customers are more likely to return to your business, driving sales.
Source: SaaS e-commerce solutions company
