There's likely nothing that doesn't involve using the web in some manner. It includes finding a doctor as well. About 75% of people turn to the internet to find medical professionals and search for the ideal dental professional. When people in your target market seek dental professionals, are they seeing you?
The possibility of your dental office being listed among those "chosen dentistry practices" high on Google's search results page (SERP) could be similar to luck-of-the-draw. It's not SEO. Search engine optimisation (SEO) determines the content and what is being seen first when a person performs an internet search. SEO applies to every industry, including products, business, and dental practice.
What is SEO for Dentists?
The algorithm that determines what is displayed at the top of the page on SERPs is complex and should be handled carefully. When a user performs an entirely new search on Google--the algorithm executes through more than 200 indicators to determine which page will be given the first spot.
Competing in an ever-changing market requires planning, identifying, and implementing an effective Search engine optimisation (SEO) plan. Are you still not convinced? Let's review the top four benefits of investing in dental SEO.
1. Improve Your Local Website Traffic
Nearly every Internet user begins their experience online using an internet Google search. Most potential customers start looking for dental professionals by typing things like "good dentist close to me" into Google. Around 90% of users are using search engines to locate nearby businesses.
46% of Google search results have a local focus. So when potential customers begin their search, a solid dental SEO strategy ensures that your website will be one of the first to appear in the search results. This is precisely what you're hoping for since three out of four users will click on one of the top three results of a search!
2: Attract New Patients
A well-planned SEO strategy can increase the number of clicks and visits to your website. What is the conversion rate? SEO conversion rates surpass those of traditional marketing.
The best SEO strategy will result in high-quality, user-friendly websites with high performance. However, good SEO can also improve your website's speed and user engagement.
The speed of a website is a well-known ranking factor. Sounds fancy, but this implies that the loading speed of a website is one of the metrics Google uses to determine the ranking of a website's SERP. There are many benefits for users of speedy websites, too. Research shows that if your website takes more than 3 seconds to load, 40% of visitors leave and do not visit your site.
Setting up your SEO correctly will ensure that your website is swift and reliable, and when users visit your website, they spend a few minutes before eventually turning into customers.
3: Manage Your Reputation
In the current time, with online feedback, ensuring your reputation is more crucial than ever before. There are many websites, forums, and search engines on which patients can share their experiences of your practice with no consequences. Monitoring and managing the reviews of patients is an essential part of a successful SEO strategy.
Most patients have read reviews on the internet as the first step in finding the right doctor, including dentists. When they're on the internet and trying to choose the best dentist for them, most respondents pick the one with the highest ratings. Internet reviews are incredibly crucial in the decision-making process. However, they're just as critical when it comes to SEO.
Online reviews are a recognised Google rank factor. Reviews' quantity, quality, trust, diversity, and more are a part of 15% of Google's ranking factors for local search.
Moderating your review has always been the foundation of managing your reputation efficiently. This is an absolute game-changer. Your online reputation boosts your credibility and increases the rank of your website on search results.
4. Measure SEO Results
There's an abundance of marketing tools that can be used to help promote your practice. Concentrate on determining the benefits of the investment: is the initial price worth the number of new patients you will receive in return?
It is necessary to have information and experience. Therefore measuring ROI won't be easy. Some marketing methods aren't even measurable. However, this isn't the situation with SEO strategies.
A free tool such as Google Analytics on your site will reveal precisely how many people visit your site each day, what they look like, how they arrived, the amount of time spent on your site, if they clicked any of the links, and whether they left your site without converting. Google Analytics is an excellent tool for evaluating your SEO as well as other digital marketing strategies with a certain amount of accuracy. Using this data, you can determine which aspects of your plan are worthwhile and what should be reviewed.
Most importantly, Google Analytics is free. You need to have your developer implement a tiny bit of code to your current site, and you'll get more information about your users than you can evaluate!
Are you ready to step up your SEO game? Denteel Dental Marketing can help. Contact us to discuss how we can integrate dentistry SEO into your marketing plan.
