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Reasons Your Marketing Portal Should Have Print-on-Demand Capabilities

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Reasons Your Marketing Portal Should Have Print-on-Demand Capabilities

The last thing that your sales team wants is to have to do every time they need anything created is to look around for different commercial printers. Finding print is tough, inefficient, and annoying to do if you don't have a lot of expertise doing it.


Aside from that, they shouldn't be concerned with the work specifications, ink options, or paper stock. The development of businesses is part of their job.


Your marketing platform absolutely needs to be equipped with print-on-demand capabilities for this very reason. The ability to upload templates for usage in printed documents is an important function that a portal fulfils (and promotional materials, too).


Your sales staff and any other individuals who utilise the portal want to print whatever that needs to be printed.


1) locate the specific piece of content they need to write in a brisk and simple manner;

2) modify it,

3) Provide order specifics (such as the quantity, shipping address, etc.), and

4) When the order is complete and ready to be printed, click the "submit" button. That's pretty much all that's needed to get the job done. They are able to place their orders in a matter of minutes and have full faith that the work will be completed and delivered as stipulated.


The portal ought to be incorporated with a single printing company that offers a wide variety of services.


Something resembling a printer that comes in a box.

Your staff has to be able to access the marketing and sales materials at any time, and a strong marketing portal will store and organise all of those materials for them. Your design team will produce and template all of these full-color products, from postcards and sales sheets to posters, trade show banners, and event invites. These materials may include anything from postcards to sales sheets. After receiving marketing's go-ahead, they are then uploaded to the site and kept there for future reference.


Easy-peasy.

This is where all of your materials will live; they will be up to date, approved, and "locked in" to safeguard the visual integrity of your brand. They are able to be modified as needed and printed with the assistance of your printing partner, which can be done immediately from the site. This is the pinnacle of web-to-print technology. Templates are developed so that personalization can be accommodated whenever it is desired. This makes it extremely simple for individuals to place orders for the items that they require for particular recipients.


When you are looking for a marketing automation partner, one of the questions you should ask is about the capability of their print-on-demand service. Is variable data printing (VDP) something they are able to support? What other kinds of printed materials are they able to process? Obtain some samples of their previous VDP work to ensure that it covers the extent of what you require or may require in the future. Determine whether they manufacture their products in-house or if they outsource the printing. Ask about their sending experience while you're at it, because there's a high possibility you'll need some assistance with the criteria and guidelines set forth by the USPS.

If you engage with clients, prospects, or any other key stakeholders via direct mail, your marketing portal needs to have the functionality of print on demand order fulfillment. It ought to be innate to the system and straightforward to operate.

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