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2023 Ferrari Purosangue First Look Review: The Prancing Horse Caves To Peer Pressure

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2023 Ferrari Purosangue First Look Review: The Prancing Horse Caves To Peer Pressure

Porsche's decision to start building the Cayenne in 2002 didn't immediately ruffle the feathers of its traditional supercar rivals, but Lamborghini jumped on the SUV bandwagon with the Urus in 2018, and then Aston Martin began selling the DBX in 2020. Ferrari held out for as long as it could, but it simply had to have something to compete with these rivals, hence the arrival of the dramatic Purosangue, the Prancing Horse's first "SUV."

This is also Ferrari's first four-door four-seater production model, but with so many firsts, it's comforting to find a naturally-aspirated V12 powering the Purosangue. It makes 715 horsepower and will power this SUV to 62 mph in only 3.3 seconds. The V12 is paired with a trick all-wheel-drive system and dual transmission combination. There's a lot to unpack here, including Ferrari's assertion that this isn't actually an SUV at all, so let's get started.

When Is The Ferrari Purosangue Coming Out?

Although it has been officially revealed, the Purosangue won't be coming out immediately. The Ferrari Purosangue's release date is set for later in 2023.

2023 Ferrari Purosangue Price And Competition?

The official price for the 2023 Ferrari Purosangue hasn't yet been revealed, but estimates suggest that it will cost in the region of $400,000 MSRP.

A price like that in the USA would make the Purosangue more expensive than all its rivals. Even the Lamborghini Urus Performante will cost only $260,676, while the Aston Martin DBX707 starts from $236,000. The most expensive Porsche Cayenne, the Turbo GT, starts at $188,700.

What none of these SUVs have is a V12. Bentley will oblige with a W12 in its Bentayga Speed, but that vehicle is much more luxurious and not as athletic as the smaller Purosangue.

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Author: Karl Furlong

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