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A Guide to Calculate TikTok Engagement Rate

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Perlu Agency
A Guide to Calculate TikTok Engagement Rate

Being a TikTok influencer requires you to check the engagement rate of each content. Check out how to calculate TikTok engagement rate through a few ways below.

This article covers information about how important engagement is for TikTok influencers by Perlu Agency. Other than that, you will learn about why being socially active alone is not enough to stay on top of the TikTok universe.


TikTok Engagement Rate

When you widen your career in social media as an influencer, the engagement rate of your content matters the most. But what is the engagement rate anyway? How to calculate the rate?

Generally, everything that gains attention from other users on the internet counts as engagements. Those include views, likes, comments, and shares. According to experts and social media users, you need a good engagement rate to be on the For Your Page (FYP) screen.

Regardless of your brand, engagement is something that you have to pay attention to, especially if you use TikTok campaigns to market your brand. Thus you should know how to calculate TikTok engagement rate.


Good Engagement Rate

Different social media platforms also come with a different average engagement rate. The highest engagement rate on Instagram, for instance, was less than 5%. Other channels may even be around 2%.

However, TikTok is somehow a different kind of show. So, what is a good engagement rate on TikTok? Well, according to evidence, observation, and research, the number on this platform sits between 4.5% and 18%.

Compared to other platforms, TikTok has a higher level. It might be caused by the number of active users on this social media platform. Other than that, since the content is interactive, communicative, and mostly gives the users informative insights of daily hacks.


It is no wonder that TikTok has a higher user base than other social media platforms, even if those platforms have been around quite longer. However, influencers and everyone who uses TikTok as a platform to generate revenue should update their strategy and content to maintain a good engagement rate.


How to Calculate TikTok Engagement Rate

More than anything, the engagement rate (ER) on TikTok is an instrument to measure your content. You can also analyze whether or not your campaign is being delivered to the right audience or not by checking the ER. So, how do you calculate engagement rate?

Generally, there are several ways you can measure the rate. Today, many users use these two most popular methods.

The first one is:

((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100

And the second is:

((Number of likes + Number of comments) / Number of Followers) * 100

Of course, you can always check the number by using a third-party tool called the TikTok Analytics platform. On the other hand, you can always use an ER calculator on the internet. Using the tool will make the entire thing way easier.

Other than that, you can enjoy a free TikTok engagement rate calculator from a trusted platform. Since everyone wants to be an influencer, you have to stay on top of the game in the first place. Besides providing quality content, you need to make sure that your content has a good ER


Increase Your TikTok Engagement Rate in 5 Ways

Now you know that you can use a free calculator on the internet on how to calculate TikTok engagement rate of your content. But what can you do to reach the rate that you want? Here are five things you can do to have a better engagement rate on TikTok.

  • Use the Q&A feature on the Creator Tools tab on the “Settings and Privacy Menu”.
  • Interact with your audience through comments and messages. Today, you can reply to those comments by using video content as well.
  • Don’t hesitate to try TikTok analytics to get ideas for new content.
  • Take advantage of Stitch and Duet features.
  • Be the one who initiates engagement by commenting on others videos.


Final Word

Since the internet and technology have made everything possible yet inclusive, anyone can be anything they want. It also makes being an influencer has become one of the most-desired jobs lately, especially if you enjoy being in front of cameras.

However, being an influencer doesn’t mean that you can do whatever you want. Since the competition on social media is getting tighter from time to time, you should understand how to calculate TikTok engagement rate, especially if you are active on that platform.

Learn more on Perlu Agency | Photo by Solen Feyissa

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