What are the types of eCommerce product photography?

Preparing to capture excellent photographs of your products? Then just one kind of photography is not enough. You have to apply different product-specific methods.

Before performing eCommerce product photo editing, good photography skills will allow you to produce polished and crystal-clear photos in different styles, angles, and lights.

9 eCommerce product photography styles to generate standout images

An appealing product photo is one of the key tactics to grab your customers' attention. Here are the top 9 categories of eCommerce product photography widely used for eCommerce.

1.   Individual

When in a shot, there's just one product—it's individual product photography. And you can use this kind of photography to upsell a product and show the features of a specific product.

This way, you can highlight the details of a product. It's also a good strategy to depict reasons to buy a certain product. While taking photos of a single product, you need to ensure the object is in the center, in focus, and has enough light to make the details fully visible.

2.   Group

You can do product photography to showcase several products. For example, if you are selling pieces of jewelry, accessories, cosmetics, and garments – this type of photography will be the right choice. With this kind of photography, you can highlight all the colors available for the products.

Furthermore, you can show the combination of products that suits each other. Let's say you have an online garment business. You can display a complete ensemble instead of showing just one item.

3.   Detail / close up / macro

Taking close-up photos is another good idea to attract your customers. Let's say you have a jewelry business. In that case, you can capture the product details separately, along with group photos and regular-sized product images.

Additionally, some people have mass-market product businesses. And you need to show your customers the quality of the product. Detailed clicks of the product will allow you to do so. As a result, your customer will have the right expectation from you. And you'll have a lesser number of returns.

4.   Scale

This kind of photography is used to showcase the size of a specific item. For example, you could be selling showpiece mobile phones. Some of these phones are tiny in size.

To help your customers to understand the accurate size of the small showpiece mobile phone, you can place other objects beside it to show the actual dimensions of the product.

5.   Packaging shot

Sounds unnecessary? Yeah, it can be but not for all. You must have a picture of the entire package for various reasons. For example, the packaging could be a part of your brand identity.

When you have pictures of the packaging, your customers can distinguish your product from many other fake products. Other than this, you can do packing shots to show people you are adding an extra layer of safety to protect the item.

This will ensure your customers that the product will be undamaged when they receive it. Also, you can take a packing shot if your packing is wonderful or cute.

6.   360-Degree

You must do rotating photography if your eCommerce contains products like shoes, bags, and jewelry. Usually, these products contain various embellishments on them.

If you can show that properly, your customer will be able to differentiate between your products with others. Generally, shoe brands use this photography as default.

As there are many shoe brands, they need to focus on the design and show their customers why their shoes are different.

7.   Hanging

There are different layouts for photography. And one of the popular layouts is hanging shots of the product. This strategy forms a natural 3D effect. If you sell shaped products, like apparel, jewelry, and accessories, hanging shots will highlight an item's different dimensions and depth.

8.   Mannequin

This is another layout for product photography. And you can already tell when to use them – clothing. The mannequin effect will allow your customers to understand how attire will look on them.

It's an excellent technique to make an attire personable. There are a few other reasons to do this kind of photography. You need to show the cloth lines, the fitting, and a fabric of a pieced garment. Mannequin images are an excellent technique to hook a potential buyer.

9.   Hero shorts

This is a great strategy if you want to make some creative twists in your photography. These shots are minimalistic, though.

You just show a product from a different angle, use an intriguing background, and use props. This kind of photography is popular because it can trigger your target customer emotionally.

Final remarks

Online product-based businesses heavily depend on photography. If you want to obtain the desired profit from your eCommerce, implement the photography ideas suggested in this blog. These are some of the frequently used eCommerce photography. If done correctly, they will surely boost sales.