7 Reasons Why Social Media Marketing is Important for Your Small Business

If you own a small business and have never heard of the value of social media marketing, you're in for a treat. Social media marketing has the potential to completely transform your small business.

Create brand awareness

It is a well-known fact that over 263 million people in the United States have an active social media account. While not all of those people will fit your company's demographics, many of them will. But, if they've never heard of your company, how can you turn them into customers?

With so many people using social media, having a strong social media presence is the most effective way to raise brand awareness. If you properly market your social media profiles, you could gain hundreds of new customers, not to mention the benefits of newsjacking! Having an active business social media account gives you a platform to insert your brand into current event conversations, which can increase brand awareness.

Become a brand authority

Active and strategic social media accounts can assist your company in becoming an industry authority. What are the prerequisites for becoming a brand authority? You must demonstrate knowledge of your industry, interact with customers, and prioritise customer service. All of these things can be accomplished quickly and easily using social media platforms.

Posting relevant and compelling content on your social media page on a regular basis, as well as responding to customer questions and concerns, shows customers that you care about them and your business. Customers' positive experiences with you will spread, and others will begin to trust you, assisting you in becoming a brand authority.

Enhance brand loyalty

Few things can propel a company to success faster than loyal customers. Customers who are loyal to your brand will not do business with your competitors and will return to you time and time again. It takes time and effort to build and maintain brand loyalty, but a strong social media presence can help.

Social media marketing is an intriguing form of marketing because it allows you to promote your brand while prioritising customers. When customers see that you are enthusiastic about providing them with content and enjoy connecting with them, it builds trust in your relationship and encourages their loyalty.

Increased traffic

Without a strong social media marketing campaign, traffic to your small business's website would be extremely limited. Consider this: who would find your company? The answer is: only those who are actively looking for it, which is usually people who are already loyal customers. By being active on social media, you expose your brand to a wider range of potential customers, which means more traffic to your website.

Improved engagement with customers

Communication is now easier than ever thanks to social media. Because the average person checks their phone more than 35 times per day, you can literally find someone online, send them a message instantly, and they'll likely see it the same day. Email is no longer the most efficient way to contact someone, and if you continue to act as if it is, your business will suffer.

Customers don't want to call your company with a question or complaint only to be put on hold for hours, or to send an email only to be ignored for days or weeks. They need to hear from you right away. That is made possible by social media. You can not only connect with customers immediately, but your engagement is much more genuine.

Boosted SEO

Did you know that 54% of people search for a local business online at least once a month? Furthermore, did you know that 76% of smartphone users who conduct an online search visit a business related to their search within 24 hours? It's nearly impossible for your business to be noticed without an online presence, which is why search engine ranking is so important.

A social media presence can aid in SEO. Your SEO rankings will skyrocket if you create unique content relevant to your business and promote it on social media platforms using targeted keywords.

Competitive advantage

To be honest, most businesses are already using social media and reaping the benefits. Your competitors will almost certainly win the majority of customers in your demographic if you do not have a strong social media presence. Even if you have a digital marketing campaign, if it does not include social media, you will lose any competitive advantage you might have. You can surpass your competition and reclaim the competitive advantage by joining social media as soon as possible and building a loyal following.

A solid social media marketing strategy is no longer an option; it is a requirement. An engaged social media presence, particularly for small businesses that lack the notoriety of larger corporations, could mean the difference between having a handful of customers versus thousands. Your small business will thrive if you incorporate social media marketing into your digital marketing strategy.