It is an undeniable truth that most of the leads that we acknowledge in the marketing world, go nowhere. 80% of leads never become sales. Most of it comes from following a go to marketing strategy.
Hence, to overcome the situation, B2B and B2C Marketers are looking forward to developing relationships with business and customers at all stages of the marketing funnel. To implement them, the go to marketing strategy and tactics are created which enhance personalized relationships with leads and audience through more accurate and data-driven approach.
Growth Hacking
Go to marketing strategy Growth hacking combines creativity, analytical methodology and other social metrics of marketing. They leverage marketing methodologies and traditional media focusing on growth. Every decision that is included is related to growth and is highly adaptable & affordable.
Marketing Automation
Believe it or not, machines create a more personalized relationship with the leads. As a marketer, you must have already known ways to gather all the information regarding clients, as they sign up to the website, comment on blog posts, etc.
Using marketing automation, marketers can now consolidate all the data that has been gathered to produce meaningful pieces of content that help leads move through stages of the sales funnel. Marketing Automation analyzes customer data that can inculcate much more beneficial relationships between buyer and seller.
Networking Events
B2B marketers, once in a while, gather companies within specific industries and demonstrate to them, the latest products and services, they offer. It provides a platform for the companies to establish and strengthen relationships, recognize the market trends, opportunities and study the behaviour of their competitors who are succeeding in the go to marketing strategy.
Retargeting
Retargeting is a strategy that uses browser cookies to identify users who have just bounced off from the site before attempting the transaction process. The cookie posts targeted advertisements within the relative web searches of such users.
Retargeting is estimated to generate higher click-through rates as it recaptures the audience attention every single time.
Email Automation
Email Automation is proven to enhance open rates by 69% and click rate by 240%. This technique identifies customer needs, based on their data posted in newsletters, webinars, blogs, etc.
This automation helps to trigger highly personalized emails to the right customer at the right moment.
Cause Marketing
Cause Marketing is a one-to-one effort from both profit-oriented and non-profit oriented businesses. Here, hey promote relationships and benefit from social causes. This strategy lets them share the desire of their customers.
Affinity Co branding
In this methodology, brands with similar ideas come together to promote their products and services. They enhance the perception of the product value in such a way that customers are convinced to purchase it in retail. This tactic further stops other brands from copying their products, hence creating a lucrative potential.
Finally.
The majority of the go to marketing strategy discusses above is estimated to generate qualified leads, strengthen relationships, and build brand awareness when implemented effectively. Explore the best go to marketing strategy and start deploying it to your business.
For more-
https://ossisto.com/blog/go-to-marketing-strategy-marketers-guide/
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#3 Making a content marketing strategy
