What is the metaverse?
Opportunity in the metaverse The metaverse is a replica of the real world in a digital environment . To understand it better, it is a virtual world in 3 dimensions that we can access through devices that use virtual and augmented reality , in addition to other technological resources.
Starting a business in metaverse In this space without physical existence, each person has an avatar or a character that they use to interact and socialize, just as we do in the real world, only with the resources available in this environment.
The metaverse will undoubtedly bring changes to our daily lives and even to the way we do business.
This project is quite ambitious, the idea of the metaverse is to create an environment where we can work, have fun, socialize and do everything we do in the physical world Metaverse Business opportunity , but within a virtual and totally immersive environment.
The goal is that people who are inside this new world on the Internet can interact as if they were really inside it. For this, various platforms, resources and technologies are interconnected.
And if you think that the metaverse distances us from the human characteristics that represent us so much, you're wrong. They are the pillars that characterize us that will move your system, since aspects such as belonging to a group, competitiveness and exploration will be present in the design of this new world.
Real business opportunity in metaverse
Metaverse Business opportunity with the metaverse, a large number of possibilities are opened up for entrepreneurs who already exist in the physical world, since with each passing day more resources will be needed to continue improving experiences within the metaverse.
And now that you know what the metaverse is, let's go a little further.
To understand what the metaverse is, you have to experience it
What are the origins of the metaverse?
As we discussed at the beginning of this article, the word Metaverse first appeared in the novel Snow Crash , written by Neal Stephenson in 1992.
In the futuristic story of his book, Neal presented us with a fantastic virtual world that everyone longed to live in after a collapse in the physical world.
Over time, other precursors emerged that were closer to the metaverse as it is conceived today. Among them we can mention the well-known game Second Life , created by the company Linden Lab in 2003, which can help us understand this concept more clearly, since it represents what the metaverse is.
At what point did the concept of the metaverse resurface?
Meta logo and metaverse symbol
For a long time the term Metaverse remained forgotten. However, since last year we have heard it again so often that it is already part of the current vocabulary.
It all started when Facebook announced its interest in this virtual alternative life and changed its name to “Meta”. In this way, it made clear the company's turn towards the "metaverse" and highlighted its focus on virtual and augmented reality technology.
Facebook decided to bet on the metaverse due to the increasingly frequent emergence of platform detractors, the emergence of applications that attracted a younger audience, the search for new experiences, the need for new virtual environments for coexistence that accelerated with the pandemic, among other business factors.
The opening to the metaverse offers new opportunities not only in the virtual environment, but also in the physical one, since teams will be necessary to increasingly optimize experiences in the digital world.
And when you say this, you probably have a question: is there more than one metaverse? And we will answer it in the next topic.
Is there more than one metaverse?
Given all this, each of these and other technology giants is investing their resources to create their own virtual world.
The technology company Nvidia, for example, is already working on its own metaverse, called the
has already implemented various resources in its alternate world. Today, this environment is used by various companies to optimize both their physical spaces and to perform simulations with impressive precision.
Although we don't hear much about the Omniverse, it is already working on a small scale and since its inception, approximately 500 companies are already working on it.
Just like Nvidia, other companies are already operating with this technology, which in less than 10 years will already be fully integrated into our lives.
What opportunities does the metaverse bring for entrepreneurs?
The metaverse brings opportunities for entrepreneurs
As we have seen, large companies are already aware of the opportunities that exist in the metaverse.
This is because with the metaverse a new business model is created for the most diverse areas and entrepreneurs must be attentive to the needs of the market to act when the time comes.
Nike, for example, created Nikeland within the Roblox game, an online video game platform where users can create their own virtual worlds. In addition, it announced the purchase of the company Artifact Studios, specialized in creating sneakers and digital artifacts.
Likewise, Ralph Lauren created Winter Scape , an experience area that features ice skating and clothing shopping. While Gucci sold a digital version of his Dionysus bag for about 4 thousand euros, also on Roblox.
And not only clothing and fashion brands are present in this environment. Stella Artois, for example, has also embraced the concept and is sponsoring horse races on the blockchain-based platform Zed Run.
The age of the metaverse is just beginning. Who knows how far it will go!
Meanwhile, as entrepreneurs, it is important to keep abreast of what is happening in the digital world, in order to make the most of the opportunities that appear from the start.
Now that you know what the metaverse is, keep an eye on other trends so you can be among the first to identify new opportunities.
