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PPC can be used in a variety of ways to complement your other marketing strategies. Let's go over how it can be used in the following contexts:

SEO and PPC

You may believe that since you are already attempting to locate your website if your digital marketing strategy incorporates SEO you don't need to spend money on PPC. However, they complement each other extremely well when it comes to SEO services  and PPC.

PPC can help your internet marketing take off, for starters. It can take a long for SEO to start producing results. A web page of 150–2000 words typically appears as the first-page Google result. Creating a webpage with that much high-quality material takes a long time! Additionally, you need to build links to it so that search engines can find it and rank it. Then there is the endeavour to reach page one. Searchers don't click past the first page of search results, according to numerous studies. That means that if you only reach page 2, your SEO efforts may often be ineffective.

PPC can provide you with fast results, however, SEO requires a lot of time and effort with no assurance of success. With paid search, you simply need to spend a small amount to instantly land on the first page of the search results, which is where you want to be.

Even while up to 80% of users choose organic search results over sponsored advertisements, you still have the chance to leave a favourable brand impression. They will see your advertisement even if they don't click on it. And what if your website is already dominating the SEO race and ranks first in search results? Adding PPC could help you improve your click-through rate: According to research, when a sponsored advertisement also shows on the same page, organic listings receive more clicks.

PPC and Social Media Marketing

When you contemplate how PPC advertising might assist with online marketing, the relationship between SEO and PPC becomes rather clear. The usage of PPC with social media is less visible but no less beneficial. PPC, social media marketing, and SEO can all be done in concert to improve your digital marketing outcomes. PPC can be used to experiment with offers, ideas, keywords, and more. Additionally, you may utilise PPC to promote your social media pages on Facebook, Twitter, LinkedIn, Instagram, and Pinterest in order to attract followers. PPC can also raise awareness of an event or contest you're hosting on a social media platform.

PPC and Display Advertising

You may enhance your online display advertising by using PPC. Online advertisements can be placed in a variety of places, such as other websites and social media networks. There are sponsored adverts on LinkedIn, Facebook, Twitter, and other platforms. You may use PPC to try out your headlines, offers, calls to action, and even your graphics before you decide to pay for any of those advertisements.