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WHAT IS CLOUD-BASED CRM?

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Ishaan Chaudhary

What we call "cloud CRM" (or "cloud-based CRM") is customer relationship management software that resides in the cloud. Its cross-platform availability means several people can get to the same data at the same time. It provides immediate access to real-time analytics, allowing you to automate crucial activities like different types of lead qualification, transaction closure, and improved customer care to boost client retention.

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How is it Different from Other CRMs?

Many things about a cloud-based customer relationship management system set it apart from the old-fashioned, on-premises systems. Some examples of these distinctions are:

·         Installing and implementing a conventional on-premises customer relationship management system may be a lengthy and complicated process due to the system's intricate design. In contrast, a cloud-based CRM can be set up in a flash, so businesses can start using it nearly instantly.

·         In contrast to on-premises CRMs, which are hosted and maintained by your in-house IT team, cloud-based CRMs host all solutions remotely.

·         Instead, relying on an in-house IT group to handle CRM updates, modifications, system administration, and maintenance, a cloud-based CRM service handles all of these tasks for you.

·         A cloud-based customer relationship management system is intuitive and provides real-time access to data that is crucial at any stage of the sales cycle.

·         When opposed to on-premises CRM systems, which might need a larger initial financial outlay, cloud-based CRM solutions often have far more cost-effective value.

·         Access to conventional customer relationship management (CRM) systems is restricted to business hours and office locations. However, customer relationship management systems hosted in the cloud provide convenient access to critical data around the clock.

·         Unfortunately, the integration capabilities of conventional CRM systems are among the worst in the industry. Cloud-based customer relationship management (CRM) solutions, on the other hand, provide extensive connection with different third-party products, enabling businesses to carry out multiple activities across multiple departments without any hitches.

The Top Benefits of a Cloud-Based CRM

1.   Easy Installation:

In most firms, adopting a CRM system is seen as excessively time-consuming. Cloud-based CRM changes this. Modern cloud-based CRM deployment is quick. You just need the internet. After logging up online, you may start using the application immediately. With a cloud-based CRM solution, you won't need to worry about technical details like setting up hardware, paying for server and software maintenance, or staffing an IT person onsite 24x7.

2.   Anywhere & Anytime Access:

The fundamental benefit of a cloud-based customer relationship management system is that it can be accessed at any time, from any place, unlike traditional on-premises CRM systems. A cloud-based CRM enhances corporate process efficiency by making data available from numerous places and devices (desktop, laptop, smartphone, and tablet). A cloud-based CRM enables users to access the system from anywhere at any time, which is essential for making last-minute sales calls, updating sales proposals, and obtaining contact information for new clients.

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3.   Cost-Effective:

Previously, the biggest expense of a CRM system was the initial capital investment. Cloud-based CRMs are subscription-based and pay-per-use. Cloud-based customer relationship management solutions allow small enterprises to gain advantages of scale more rapidly. Small enterprises may employ the enterprise system's capabilities and advantages without setting up a substantial sum of money.

4.   Secure:

Companies that offer cloud-based customer relationship management take security very seriously, despite common misperception to the contrary. Cloud-based CRMs boost security with automatic backups and data recovery solutions. In addition, two-factor authentication and strong passwords may further strengthen the security of your data and help you satisfy the standards of the General Data Protection Regulation (GDPR) (GDPR).

5.   Flexible:

A cloud-based CRM can be customised to meet your specific customer relationship management (CRM) needs. As small businesses grow, they can add capacity, new features, and sophisticated modules. Cloud-based CRMs can be adapted in real time to changing needs. A cloud-based CRM gives employees more flexibility to work when it's convenient for them.

6.   Simple Integration:

Most teams' demands for flexibility and integration go beyond the limits of conventional, independent solutions. Especially in a small organisation, where data transfer between technologies is crucial. By connecting with email clients and productivity tools, a cloud-based CRM streamlines operations and provides end-to-end sales process intelligence.

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Ishaan Chaudhary
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