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What is eCommerce Shipping? How to Start, Tips for Successful Shipping and More

What is eCommerce Shipping? How to Start, Tips for Successful Shipping and More


E-commerce shipping refers to the process of delivering physical goods that were purchased online to the customer's doorstep. This typically involves packing the purchased items in a box or envelope and shipping them through a courier service or postal service. The cost of eCommerce shipping is often factored into the overall price of the purchased items, but in some cases, the customer may be required to pay a separate shipping fee. E-commerce shipping is a crucial part of the online shopping experience, as it enables customers to receive the items they have purchased in a timely and convenient manner.

How to start with Ecommerce shipping?

  1. Research and choose a reputable ecommerce platform that offers shipping options and integrate it into your website.
  2. Choose a shipping carrier and set up an account with them to obtain a shipping account number and access to their shipping rates.
  3. Set up your shipping options and rates on your ecommerce platform. This may include offering flat rate or calculated shipping, providing shipping estimates during checkout, and setting up shipping zones.
  4. Choose and purchase appropriate packaging materials and labels for your products.
  5. Create a process for packing and shipping orders, including tracking and documenting shipments.
  6. Communicate your shipping policies and options clearly to your customers, including estimated delivery times and any additional fees or restrictions.
  7. Monitor and track shipments to ensure timely delivery and address any issues that may arise.

10 Tips for Successful Shipping for eCommerce in 2023

  1. Choose shipping companies Offer free or discounted shipping options to encourage customers to make a purchase.
  2. Clearly communicate shipping policies and estimated delivery times on your website to set customer expectations.
  3. Use a reliable and reputable shipping carrier to ensure timely and accurate delivery of orders.
  4. Offer to track information for orders so customers can track the progress of their delivery.
  5. Consider offering multiple shipping options (e.g. standard, expedited, international) to accommodate different customer needs and preferences.
  6. Use appropriate packaging materials to protect orders during transit and prevent damage.
  7. Companies that offer returns and exchanges for customers who are not satisfied with their purchase.
  8. Provide clear instructions for returns and exchanges on your website and include a return shipping label with orders to make the process as smooth as possible.
  9. Use shipping software or service to streamline the process and reduce errors and inefficiencies.
  10. Stay up-to-date on shipping regulations and requirements, especially if you ship internationally, to avoid potential delays and issues.

How Your Ecommerce Shipping Strategy Affects Business Success

Since ecommerce websites are designed for browsing rather than actual shopping, a significant amount of this desertion rate might be attributed to this. If we examine the causes for cart abandonment separately from this more browsing-focused statistic, 49% of U.S. adults polled by the Baymard Institute stated that they abandoned their carts because the additional expenditures, such as shipping, taxes, and fees, were too expensive.

Customers are discouraged from finishing their orders when delivery charges are too high. This suggests that one of the most important factors affecting customer conversion rates is the cost of shipping. While the carrier has the most influence on shipment speed, providing the right shipping costs and options will help you increase sales and meet consumer requests.

If you have the right shipping costs and options, you can try these things:

  • Improve the customer experience
  • Boost conversion rates
  • the average order value should rise (AOV)
  • Increase market penetration Lower operating expenses
  • Boost business effectivenessWe'll look at some of the most popular shipping methods you may use for your online store now that you know how important shipping costs can be in the consumer conversion process.


Keep in mind that e-commerce can actually be quite complicated. There are many factors to take into account, including inventory management, CRM, shipping, and a whole lot more. However, you can have more control over your entire e-commerce strategy, including your parcel management, when you invite outside partners to assist you optimise your operations. Take charge and make changes to these e-commerce issues rather than letting them affect your company. You can count on Floship to provide rapid, simple service with prompt responses to consumer inquiries. In addition to ensuring prompt and efficient parcel delivery, the shipping strategy aims to satisfy customers, which is what any firm should strive for. Happy reading!

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