The world of video marketing can seem overwhelming when you look at it from a beginner's perspective. However, when you take a step back and find the right information, video marketing quickly becomes one of the most powerful ways to market a business or idea on the internet. This series will help people learn how to use video marketing to get their message across more effectively, with less headache and better results.
What is Video Marketing?
Video marketing is a form of advertising that uses video content to market a product or service. The purpose of this type of marketing is to increase awareness and drive engagement with your brand.
In the world of marketing, there are many different types of content that can be used to promote your company. Some of these include:
-Written content: blog posts, white papers, and ebooks
-Infographics: graphics that convey information in an easily digestible way
-Podcasts: audio recordings that focus on a particular topic or issue
-Audio messages: short recordings played over the phone or on hold for consumers who call your business for customer service issues
Video marketing falls somewhere between these last two options. It's less formal than written content (blog posts) but more formal than audio messages (audio recordings).
What is the Value of Video Marketing?
Video marketing is an easy way to increase brand awareness and boost sales. Studies show that over 80% of consumers would rather watch a video than read text, and 50% of users say they will not buy a product without seeing a video about it.
You can use video to:
- Increase sales by demonstrating how your product works, showing multiple uses for it, or providing educational information about it.
- Introduce yourself to new customers by telling them about your company's history, mission, and values.
- Create content for social media by showing behind-the-scenes footage or product demos.
Video Statistics
Video is everywhere, and it's not going anywhere.
The most popular video content is on YouTube and Facebook—but YouTube may be about to change its algorithm in a way that could change everything. We'll get into that in a bit.
But first: what kinds of videos are people watching? Well, some of the most popular ones are short clips from TV shows like The Office or Parks and Recreation (which were both made available online). They're also really into music videos—and they're starting to watch them on their phones!
People love watching videos on their phones because they can do it whenever they want and wherever they want without having to worry about paying extra for data charges (or even having service).
ROI with Video Marketing
If you're wondering what ROI means, it's short for return on investment. It's a financial term that refers to how profitable your marketing efforts are, in comparison to the costs associated with them.
With the rise of video marketing, it's easy to get caught up in the hype. But how do you know if it's really worth your time, money, and effort? For many businesses, the answer is "yes."
Video marketing has a higher rate of return than other forms of digital marketing. In fact, according to HubSpot, 84% of marketers say that video is an important part of their overall strategy.
How To Get Started with Video Marketing
Getting started with video marketing can be a bit intimidating. But it doesn't have to be! Here are some simple steps you can take to start making videos today.
First, think about what you want your videos to accomplish for your company. Is it about getting more sales? Driving more traffic to your site? Educating customers on something new? Knowing what goal you're trying to accomplish will help you focus on the right things when you're making your video.
Next, think about who you want to reach with this video. Do you want it to be something that will appeal only to existing customers, or do you want it to reach potential new ones as well? If there's a particular audience in mind for this video, do some research on them so that when you're creating content for them, it feels authentic and relatable.
Finally, get ready! You'll need good lighting and sound equipment before shooting anything—and if possible, try practicing with someone else first so they can give feedback on how well your content is coming across visually and verbally.
Takeaway
Creating useful video content is a great way to get your brand noticed.
The key takeaway from this post is that there are numerous benefits to investing in video marketing (presentation, accessibility, and data collection just to name a few). If you want to see results, if you want to reach new customers or keep current ones engaged—and if you have the resources—video marketing might be worth your while.
This article is chock full of several video marketing tips that will help to improve your business.
If you are planning to use videos to market your business you want to be sure that you use a high-quality camera.
Thanks to advances in technology people expect to see videos in high definition.
If you are just getting started with video marketing, then get a video up as soon as you can. Studying tips and techniques and learning theory and planning is all good.
You may think that they are terrible, but for the most part, you are your own worst critic.
