Since the expansion of social media and use of businesses to increase their brand awareness with the help of it, the need for social media marketing tools has increased. More than 80% of the world population is now on social media which has pushed businesses to showcase their product online. They use various methods like reels, posts etc to interact with the audience but it’s sometimes difficult to regularly post online or be available 365 days. This is where social media marketing tools come to the rescue. So we as SMO Company in Delhi are going to discuss uses of social media marketing tools that you can use in your daily life.

So let’s discuss that what are social media marketing tools

Since the availability of the internet to everyone has made them available online on social media apps. This has made marketers and various brands use these platforms to reach their potential customers. But it requires posting on different social media platforms, putting up stories interacting with the audience and it’s not possible to do it on the platforms.  But it’s really important to conduct these tasks frequently as these platforms are a base for businesses to increase their customer, increase the goodwill of their brand.  This is when social media marketing tools enter. We as SMO experts in delhi will tell you the uses 

of Social media marketing tools.



1. Social media scheduling

Yes you heard it right there are many social media marketing tools that help you schedule your post in advance so that those posts can be automatically posted on the scheduled date. Being a social media marketer it’s quite difficult to switch between clients as well as post on every social media platform. 

Benefits of social media marketing tools for scheduling-

• One of its benefits include sharing the same social media content on various social media platforms with just one click.
• You can also post a single post on multiple profiles with just a single click
• By utilising the dynamic calendar it becomes easy your to plan and organise your social media content
• Not only that but you can also utilise the social media data to post when your profile audience engages the most.

2. Provide social media analytics

Without proper use data you can plan your social media content and level up your social media marketing game. That’s where social media marketing tools come in. They help you in gathering your followers' growth as well as your audience engagement on your profile.

Benefits of these tools for analytics

• You can easily know the efficiency of social media campaigns by individually tagging and reporting on them.
• Take a look at your competition engagement and growth, measure it and compare it with your own. Then for a perfect social media plan.
• Easily analyse and track performance of all your social media profiles at one place.
• Track the efficiency of your team members and see how efficiently they are posting as well as engaging on the post. These tools are a boon in disguise. 

Helps in social media engagement 

Social media engagement is very necessary for brands to grow their brand images as well as to increase the sale of their products and services. But sometimes it becomes hard for us to interact with their audience on every platform and reply to every message or comment. This is where Social media marketing tools for social media engagement comes in.Let’s see the uses of these tools.

Benefits of social media engagement tool

• These tools will alert you when there is a spike in mentioning your profile on social media.
• It will also portray full history of the audience who is reaching out to your social media handles
• Give all the messages from all the platforms at a single place.

These tools are very beneficial and help you ease down your hectic schedule. Some of the recommendation of tools for SMO services are given below

• Planable
• Buffer
• Tailwind
• Social Pilot etc