In April, during an interview with Gael Aitor for our article on efficient podcasting methods, he expressed his conviction that TikTok is currently the ultimate platform for discovering podcasts—not only those targeting Gen Z listeners but all podcasts.
With over a quarter of million followers on TikTok, Gael's show - Teenager Therapy - has demonstrated to be an absolute hit among the Gen Z crowd. And it makes perfect sense given that this show is created by and for our younger generation. But could all generations relate?
Data proves that TikTok is the most rapidly expanding social media platform ever, with Edison Research suggesting that podcast listenership on the app is escalating just as quickly. Even more surprisingly, young users are now utilizing TikTok for their search queries instead of Google!
In short, if you are a creator striving for more viewers, TikTok is the place to be. You might be asking yourself "First I was told to join YouTube, now it's TikTok? Where does this ever end?!" Trust me - I understand how overwhelming that can feel. Yet this is what we experience in our current world of consistent and ceaseless transformation; we must strive to keep up with where audiences move in order to succeed as creators.
You can also transcribe your podcast and upload it on Tiktok to reach a wider audience. But do you know how to add subtitles automatically to a video or a podcast? Fortunately, there are some great podcasting tools at your disposal to make the process easier and add a professional touch. For example, using AI-driven technology from SubtitleBee you can add subtitles automatically to your audio files in less than an hour - no more transcribing! And if you want to know how to upload a podcast onto TikTok easily, we've also got a helpful article for that.
In conclusion, podcasting is changing quickly and TikTok is an increasingly popular platform for creators to reach new audiences. The best way to stay ahead of the curve is to keep yourself informed of the latest developments and use the right tools to make your content stand out from the crowd. So go forth and conquer podcasting creatives! Your TikTok success awaits.
Happy creating! :)
