Harshad
Graphic jobs communicate the ideas to inspire, inform, or captivate the consumers through physical and virtual art forms which include images, words, or graphics. A professional graphic designer’s job is to make the organizations they are working for recognizable and prominent. By using different mediums, they communicate the ideas to be used in advertising and promotions. These different mediums include the font, shapes, colors, images, print design, photography, animations, logo and billboards. They often collaborate with the artists, animators, and the content writers to make the best graphic design.
Qualification
Having a degree in designing, animation and arts will be beneficial for entering into this field. One needs to have a strong hand in softwares like Adobe Photoshop, InDesign and illustrator. They also need to have an understanding of HTML and other web design applications. One can also take up certificate courses to get to know about this field.
Positions and Responsibilities
- The top graphic designers have to conceptualize the visuals based on the requirements.
- They have to create images and layouts by hand or using design software.
- They need to test the graphics across various media.
- They have to study the design briefs and determine the requirements.
- They have to schedule the projects and define budget constraints.
- They have to prepare rough drafts and present ideas.
- They have to develop illustrations, logos and other designs using software or hand.
- They have to use the appropriate colors and layouts for different graphics.
- They have to closely work with the copywriters, content writers and creative directions to finalize the design.
- They have to amend designs after feedback.
- They need to ensure the final graphics and layouts are visually appealing and on-brand.
- They have to design the webpage, brochure, logo, signs, books, magazines, annual reports, advertising and other communication materials.
- They have to meet with the clients to gain an understanding of what they want their proposed communication to look like.
Skills:
- The graphic designers must have good communication skills as they must be able to communicate the advice and suggestions form clients and understand what they want.
- They need to have good time management skills as they will be juggling several projects simultaneously.
- They must be able to work well with a team and must be able to collaborate and get along with others.
- They also need to have a strong command on technical skills and must have knowledge about typographical and color theory.
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Harshad
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