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How Roman Tovstik's marketing led to the globalization of NL International

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Roman Tovstik
How Roman Tovstik's marketing led to the globalization of NL International

Today we live in the era of market relations. The marketing profession is more in-demand than ever, although back in the 1990s, there was no such profession on the market. Under the shoulders of marketers there are incredible advertising campaigns, large-scale campaigns, and the biggest events to stimulate sales. The market is more competitive than ever, and only a competent professional can develop a marketing strategy to bring a product or company to the forefront. One such professional is the Vice President of Marketing NL International Tovstik Roman.



What makes a good specialist different? Marketing expert Roman Tovstik can quickly answer this question - hard work, diligence, and desire for new knowledge. Tovstik Roman has been immersed in marketing for more than twenty-five years. After graduating from the institute in his native city of Novosibirsk, Roman bound his life with marketing, and he did not regret it - today, he is one of the most famous specialists in our country, a marketing communications coach-speaker, a philanthropist, and a happy family man. After college, Tovtik Roman worked in large companies in executive positions, and then with two partners, he founded the company NL International. At that time, none of the partners ever imagined that a small company built on simple enthusiasm would turn into a vast ecosystem, which today includes retail stores, an extensive distribution network, its production, and a unique laboratory. And the marketing policy pursued by Roman Tovstik is undoubted to its credit.


As an experienced marketing expert Roman Tovstik is not afraid to set himself and his team difficult tasks. Roman Tovstik is able to create a company from scratch and take it to the international level. Thanks to his marketing solutions, NL Corporation works in 12 countries, has 80 stores in our country, and has 284 offices in Russia and abroad. Tovstik has always paid special attention to the service in the company, that's why thanks to his solutions, a delivery service to any city in Russia was launched, and a bit later - a partner call-center, which works 24 hours a day. All this has a huge effect on the company's reputation and image in the market.


Roman Tovstik, Vice President of Marketing NL International, is also a crisis manager. Thanks to his efforts and decisions, the company opened its production in 2014. It was a difficult year for the company, as there were disruptions in the supply of products from Europe. But Tovstik quickly reacted to the difficulties and insisted on opening his production complex, which today allows it to be independent of Western countries. In addition, thanks to this marketing step, Energy Diet Smart products appeared, winning many consumers' hearts.



Once the production of the product in Russia was established, marketing expert Tovstik Roman did not stop there. Roman always believed that the company needed its laboratory, where it could develop innovative products, involve leading experts in the development - doctors, nutritionists, and nutritionists and promptly make any changes. Thus, in 2022, a unique Ultrainnovation R&D Laboratory opened as a resident of Biotechnopark in the Koltsovo science city. There are no analogs of such an ecosystem connected with the network business in Russia today. 


Today Roman Tovstik is not only a marketing expert but also a public persona. Speaker-coach in marketing communications Tovstik Roman is a frequent guest at specialized conferences, events, round tables, and forums. His knowledge and experience are valued by colleagues in the marketing field, and gladly attends events with Roman's participation, where the speaker shares his experiences and unique marketing strategies.


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