What's amazing about email tracking?

When it comes to email marketing, most businesses have a general idea of what tools they use and how they use them. There are A/B testing tools that allow for different subject lines and variations on the text within the email. Depending on the size of your organization, you may have a basic email marketing toolbox or a larger one that includes tools for designing marketing emails as well as deploying and tracking them.

If you're reading this, I assume you're already aware of the many benefits of email marketing. I hope you've begun using email tracking tools to analyze the effectiveness of your campaigns. If not, it's time to begin!

• What if I told you there was a way to get even more out of your email tracking than you currently get?
• What if I told you there was a way to know exactly how each individual email in your campaigns was performing?
• What if I told you there was a way to know which pieces of content generated the most interest, and how you could replicate that success in future campaigns?

Let's take a look, shall we?

Why Email Tracking Is So Important

Email tracking allows you to analyze the success of your email campaigns. If you've ever sent out an email, you may have gotten a small percentage of people to click a link or visit a particular website. That's it. The rest didn't do anything. Now, you can track the actions of those who did and didn't click the link and gain valuable intelligence into what drives real engagement.

The main point of interest in email tracking is the open rate. A measure of how many people opened your email, whether they clicked the link or not. The higher your open rate, the more people are likely to be interested in your content. If your open rate is low, consider reevaluating the type of content you're sending out and whether or not you're utilizing email marketing as a form of marketing.

Types Of Email Tracking

Tracking emails opens you up to a variety of tools. There are many free and premium versions of email tracking software, each with its perks and quirks. It's best to do some research before making a purchase decision. As a rule of thumb, the more technologically advanced the software, the more useful it is. Think, for example, of the difference in functionality and user experience between Microsoft Outlook and Gmail apps.

Free Email Tracking Is Out There

While there are numerous tools that offer a free trial or limited-use version, not all of them are created equal. Some free email tracking tools are truly limited in functionality and won't give you the insight you need into your email campaigns. To ensure you get the most out of your email tracking, it's essential to find a tool that's purpose-built for this task.

Gmail, Yahoo! And Outlook Get All The Credit

Most businesses start with Gmail because it's what everyone already uses. It would be best to say that Google's email service is the standard by which all other email providers are judged. Gmail allows for all the common tasks that you might expect from an email client, like opening and sending emails, viewing and arranging inboxes, and archiving old messages. Most importantly, when you click on links in emails, they'll open in a new tab/window for you.

If you're looking to get started with email marketing, you have several options. You can go the traditional route and sign up for a free account at a reputable email marketing provider like Salesblink. You can also choose a self-hosted solution like salesblink.io or Microsoft Office 365 to get all the benefits of a commercial-grade product without the cost of management.

What Does The Future Of Email Look Like?

We can't say with certainty what the future of email looks like. Like many other aspects of our technology-driven world, it's evolving as we see it.

Thanks to artificial intelligence, machine learning, and the fact that people want quick and easy communication, we're going to see a transformation of sorts in email marketing.

The rise of the conversational A.I. powered email client. As people are spending more time listening to audio content and less time reading text, having a conversation in your email isn't going to seem as odd or out of place to people as it did to them on first glance. When that day comes, we'll look back on this article and smile.

Why Should You Try A Conversation-Based Email Marketing?

The main reason why you should try a conversation-based email marketing strategy is because people love to talk about themselves. When you can put a face and a voice to the impersonal email addresses we all know and love, it'll make the conversation that much more valuable and engaging.

Listening to someone speak about themselves is a great way to get to know them. When you're looking to grow your mailing list, this is a priceless opportunity to do so. People love to talk about themselves, their passions, their hobbies, and their interests. All of these things make for great conversation starters. If you can incorporate these topics into your emails, you'll undoubtedly grow your open rates.

People are more likely to engage with content that is relevant to them and that speaks to their passions and interests. When you can find a way to speak to your audience using their interests, you'll be able to develop stronger and more authentic connections with them. This, in turn, can lead to increased engagement and lower unsubscribe rates. Thanks to automation and email open tracking, having a conversation with one of your subscribers is as easy as 1-2-3.

Building The Email List

One of the most important things for any business, regardless of what industry, is capturing and maintaining contact details of prospective customers. When a business starts out, they usually have no idea of how big or how small their list will eventually become. The best approach is to start small and focused, building up your email list over time with quality content that is relevant to your target audience.

The first step is to determine the size of your list that you need. This can be determined by looking at other similar businesses in your niche and seeing how many email addresses they have. If you have fewer than 500 contacts, you can probably get away with using a free email marketing solution like Salesblink to grow your list.

As you start to grow your list, make sure that you add value to your subscribers by regularly sending out interesting, valuable, and relevant content.

How Can You Monetise Your Email List?

The obvious answer here is to sell and merchandise your email list. There are several ways to do this, like having a product sale or giveaway associated with a special offer, or asking your subscribers to help you choose some of your next marketing campaign's content.

If you want to make money from an email list, you need to incorporate affiliate marketing into your marketing strategy. This is where you promote products that are relevant to your audience, and when someone clicks a promoted link or makes a purchase after being influenced by your content, you'll earn a commission.

Final Takeaway

With the right tools, you can begin to see the success of your email campaigns in full. Email open tracking, which allows you to see how many people opened your email and which links they clicked on, provides you with valuable information about your campaign's success and how you can improve your strategy and increase your conversions. If you're curious about how conversational marketing will influence the future of email, continue reading. If you're looking for some quick tips on how to begin utilizing audio content in your next marketing project, check out this blog post from salesblink.io.