Email automation is a standard strategy in marketing, but it is not as simple as it sounds. With creative and powerful content, combined with proper implementation, email automation can help you build awareness about your brand, convert leads, grow your sales, and recover abandoned carts.
If you own a company, having an email marketing strategy is crucial to reaching your target market. Whether you’re new to email automation or have been at it for a while now, there are common challenges that may hamper your marketing efforts. Let’s take a closer look at the challenges with email automation that you may encounter and how you can overcome them.
Common Challenges with Email Automation
Personalizing your automated emails
Personalization goes beyond just addressing your customer by their first or last name. There are many ways to get creative with email personalization.
Create an experience for your customer. Help them visualize how your product/s can impact their daily life, for example, or give them a wonderful memory.
Associate your product/s with a specific aspiration. Identify your product/s as the key to achieving this aspiration.
Create an emotional connection with your customers by using the right tone in your emails.
Understand your customers’ past behaviors and customize your emails to reflect their interests.
Creating an impersonal impression
Email automation is inherently impersonal. You have to make an effort to add a human touch to your automated emails, so they don’t read like a cold and generic advertisement. You don’t want your email to only promote your brand; you also want to forge and nurture relationships with your customers and build customer trust. Your goal should not just be to have a long subscription list; you should prioritize the quality of your customers, i.e., actively engaging customers over quantity. Remember, those loyal customers will also help promote your brand voluntarily.
Forgetting to maintain and update old email campaigns
Automated emails should not be kept in limbo indefinitely. You should not just send out automated emails and then forget about them. You need to have a system that keeps track of all your email campaigns and refreshes and improves past or currently running campaigns based on available data. Keeping track of how your email campaigns perform will help you adjust your strategy, improve your communication, and develop more relevant content when necessary.
Nurturing customer interest
Nurturing goes back to email personalization, which involves making automated emails not sound automated. To nurture customer interest and encourage a response, you have to know how to speak their language. You have to base your email marketing strategy on your research of what your target customers are looking for, what problems they need addressed, what common complaints they have, and what questions they usually ask. Then you can personalize your emails based on what you can do for them.
You can define email marketing automation as a tool that lets you automate your Email.
You create an email campaign once and set rules to the campaign rest of the work, email automation tool completes.
Automation makes you more productive: The most task is automated, so you save time.
Life cycle campaign: It is easy to create an email life cycle campaign with marketing automation.
Such a campaign helps you nurture your customer.
Reporting gives you a better insight: Marketing automation reporting is different than regular email marketing reporting.
