You can define email marketing automation as a tool that lets you automate your Email. Emails are sent as someone subscribes to the email list. You create an email campaign once and set rules to the campaign rest of the work, email automation tool completes.
Here is how email automation simplifies marketer's work.
Automation makes you more productive: The most task is automated, so you save time. You and your team can use the time to do some other job as all the repetitive task automation tools can do. You get more time to understand the campaign; hence you improvise the email campaign to improve the performance further.
Life cycle campaign: It is easy to create an email life cycle campaign with marketing automation. Such a campaign helps you nurture your customer. An onboarding journey campaign with welcome emails is a great way to start your automated campaign. You can create multiple campaigns depending on your category of business.
Reporting gives you a better insight: Marketing automation reporting is different than regular email marketing reporting. You know how your prospects interacted with your content at various stages of automated email. It helps you understand your prospects better.
Increases revenue: With the help of marketing automation, you get to know your customer's purchasing patterns. The lead nurturing process with the email automation shortens the sales cycle. The customer buying patterns and a shorter sales cycle help you increase the number of sales.
Cost-effective: There are many aspects of email automation software that make it cost-effective. You have more time. Because of the least human intervention, it also saves your labor cost. You can use that cost to hire an elite talent.
There is numerous advantage of email marketing automation. Suppose you are still stuck with the age-old method of bulk emailing. Now is the time that, as a marketer, you must leverage marketing automation.
