It makes sense that your top responsibility as a mobile app owner is to build and maintain a top-notch app. Since an app store is where most people download your software, you might not have even considered creating a website.
The reality is that the app store page can only take you so far. The majority of the most well-known apps have help websites, as you will discover if you do any research on them. In addition to serving as a marketing tool, websites give you a place to communicate in-depth information that you can't do on an app store page.
Key benefits of having a website for your mobile app
This blog article will go over the additional benefits of having a website for mobile apps. We will also go through the crucial components that such a website must have in order to be most effective.
1. App promotion
Prior to the actual launch, it is ideal to raise awareness of your product. An excellent platform for app promotion and gaining the required momentum is a website. To give potential customers a taste of the software, you should develop material regarding its features.
Additionally, you can offer a trial version on your website and begin gathering email addresses from visitors who might want to join a waiting list. By doing so, you may stay in touch with them and let them know when the app is ready for download.
2. Accessibility
Thousands of new apps are released each day on the Android and iOS platforms, according to statistics from 2020. However, uploading your app to an app store and waiting for users to download it is insufficient. You must build a website and start marketing your software before it is officially released if you want to stand out from the competitors.
Users of apps frequently perform web searches to read information and compare competing apps to choose the best one. You boost your visibility and your chances of getting found through an organic search if your app is supported by a website.
3. No limitations on the content
There is a set of rules and specifications to follow, and there is a finite amount of content space on the app store page. On a website, however, these restrictions are not present. You may submit crisp images, samples, and motion pictures to give your app live on the web.
You may ensure that users have an immersive experience by sharing material that illustrates the app's functionality and combining it with a responsive website. Both of these elements relate to how your mobile application is branded.
4. Provide support
If they can't obtain immediate assistance, consumers in the current cutthroat market find it simple to post a negative review and remove the app. An ideal customer experience is created when you make it possible for users of your app to contact you on a live platform.
You can build a strong relationship with your consumers and portray the image you want for your app by offering first-rate service and support on your website. To give your clients a sense of increased value, you may also incorporate a live chat feature.
5. Share details about the app
A website allows you the opportunity to detail all the features, advantages, and comparisons between the app and competing apps. While some customers might download your app just after reading the description, others will require thorough and convincing information before they would do so.
The ideal option to provide more information is to create a website and provide not just the app's features and advantages but also information about your firm and the creators.
6. Engage directly with users
The ability to communicate directly with customers is one of the reasons for building a website. Many of the things on the app store are of little use to the developers. They can’t access user engagement on the app store to improve user experience and engagement with the app. Although the reviews are public, they are not as beneficial as having a direct conversation.
7. Access to analytics
When it comes to app stores, you cannot know the overall traffic or gauge users’ engagement with your app.
However, you can access in-depth web analytics to understand how users interact with your content and what they think of your app. Based on their views; you can take steps to improve the user experience.
8. Improve your SEO and backlinks
You may enhance the way search engines find your app by creating a website. Your website can be optimized with the right keywords to rank higher in search engines even if it contains little content.
You can increase the authority of your mobile app on the app store if you are able to secure high-quality connections to your app from journalists and influencers.
Key elements of an app website
Now that you know the importance of a website for a mobile app, let’s try to comprehend the essential elements you should include in the website.
- App name and icon: The name and icon of your app should be visible across the website. Moreover, it should be similar to the app name and icon in the app store.
- Tagline: It is a line that highlights the selling point of your app. It should explain the function of your app and why users should download it.
- A call-to-action button: The call-to-action button prompts the visitors to take action. It can be a signup form or a download button that redirects users to the app store.
- Testimonials: These should include customer reviews, ratings, and any awards won by the app.
- App screenshots: The photos and screenshots should clearly demonstrate the main features and functionality of the app.
- Demo video: You should also include a video demonstrating the experience that a user would get after downloading the app.
- Social media accounts: The website should link to your social media accounts so that customers can directly reach out to you across various platforms.
- Contact information: If the app users have any questions regarding the app, they should have a clear and easy way to reach out to you.
Summing up
A website is not a primary requirement for the success of an app. There are instances when an app website may not make sense, especially if you are low on budget. A subpar website can have a negative impact on your app and bring more harm than good.
However, there are plenty of good reasons to build an app website. It helps you promote the app before and after the launch and keeps you in touch with the target audience. Additionally, you can have the benefit of asking for early signups and even incorporating some of the users’ suggestions in the app.
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5G technology will bring the change in mobile app development.
The app processing and performance would be faster and developers add more features in mobile apps.
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Either way, this article is your silver bullet!
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