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What is a digital marketing and Why Is Digital Marketing Important for business?

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OWS Digital Marketing Agency Portland

Any marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand and providing a great customer experience that also brings more potential customers and more, with a digital strategy. A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. Please go here to Digital Marketing Agency Portland and get better service for any business marketing under digital marketing.


Your Customers are Online: The internet has become a fundamental necessity of everyday life, with more than 4.66 billion internet users globally. Your customers, targeted customers and competitors are all online, and they are looking for businesses like yours. When they cannot find you, the chances are that they will see your competitors. You risk losing your customers if you do not have an online presence and exposure. Your online business will feel digital marketing's importance when it requires the right kind of exposure and visibility to generate leads and improve sales. When your customers do not find you online, it is possible that they might not value your products and services.


Better Reach: Nowadays, many people across the world are spending their time online. They are browsing the internet and looking for your products. In order to benefit from this massive audience base, maximizing your online presence is key. This is where digital marketing comes into the picture. Digital marketing is all about reaching the right people at the right time. Hence, to begin with, one must have an engaging online store with easy navigation to improve audience reach. In this process, various mediums within digital marketing can eventually help in brand building – Pay Per Click Marketing, Social Media Marketing, Search Engine Optimization, Content Marketing, and many more.


Return on investment: If you want to know the value of digital media, look at the measurement metrics of profit and loss it drives for business. The ROI in digital marketing defines the worth of your marketing campaigns. For example, when compared with other mediums like e-mail marketing, content marketing, PPC, and social media campaigns; SEO has been known to generate higher ROI. From basic metrics such as sessions and bounce rate, the organic traffic generated by the SEO shows 40% more revenue growth than any other marketing strategy.


Can compete with large corporations: Analysing the competitor is a key activity in digital marketing. The activity is essential to keep up with the competition, especially amongst fast-growing brands such as Myntra, Amazon, Big Basket, and Walmart. Businesses also try to push the envelope with multichannel marketing which comprises PPC, SEO, social media, and many more mediums. The approach helps both small and large businesses to achieve their respective goals, leveling the field.


Get Ahead of Your Competitor: The digital market is incredibly competitive when it comes to online business, in particular. Hence, you would want potential customers to find you with your best reviews and other measures initiated by various digital marketing services. These measures can you and your customer to work towards the right business goals in the end. Also, for any successful business, one needs to make track of their competitor’s activities. How do they communicate with customers? What makes them unique? Competitor analysis can help you understand all the aforementioned queries and develop strategies that work best in your favor. 


OWS Digital Marketing Agency Portland

Portland OR



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