SMS Marketing is one of the most effective ways to increase the sales of your eCommerce. Although it has been shown to be more lucrative than other marketing channels, this is still an underused tool even though it offers many opportunities for sales growth and customer loyalty in your eCommerce.
In this article, we explain what SMS Marketing is and when to use it in your eCommerce.
Let's begin with the definition and the real meaning of SMS Marketing. SMS Marketing consists of sending text messages to your customer base with the aim of selling, announcing an offer, launching products, offering discounts, and even remembering that they have left an abandoned cart pending purchase.
In general, SMS Marketing can be used in two ways:
# Occasional shipping
# Automated shipping
Occasionally sending SMS can be very useful for:
# Sending special offers
# Product release
# Important dates and campaigns for eCommerce (Black Friday, Christmas parties, Valentine's Day, etc.)
The automated sending of Bulk SMS is one that, thanks to a tool linked to your eCommerce platform, allows you to send messages automatically a few hours or days after your client has carried out an action. This type of message can be sent to subscribers who gave their phone numbers and agreed to receive notifications on their smartphones via SMS.
Benefits of SMS Marketing
1. Make massive shipments very fast. Currently, there are hundreds of platforms that allow you to integrate SMS into your eCommerce website. However, not all tools have the ability to ship automatically or are completely transparent with costs. That's why, at Carts Guru, you can see exactly what each SMS send costs you in our price list .
2. Save time and efficiency with short messages and immediate delivery. In a world in which people have less and less time, the brevity of the message and the fact that the SMS arrives almost immediately from the moment you decide to send it until your customers' mobile phone vibrates, make SMS marketing an effective tool with results. immediate.
3. Personalize the message. For a few years, it has been possible to segment your database to send personalized SMS to a group of users of your eCommerce. Now you can also include your client's name, send pre-filled links, and insert tags from your database instead of text.
4. Monitoring and integration. Some platforms like Carts Guru allow you to track the SMS sent, and the links that have been visited, and depending on whether or not someone interacted with the message, integrate it into a comprehensive multi-channel marketing campaign. All advantages.
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