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MBA Marketing Project - Innovative Marketing Management Strategy

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MBA Marketing Project - Innovative Marketing Management Strategy

MBA Marketing Project Innovative Marketing Management Strategy – In an era of rapid change, businesses need a long-term strategic advantage in order to adapt and prosper. They can use strategic management to build, maintain, and exploit competitive advantage. Organizations will develop strategies that will provide them with a long-term competitive advantage if they are implemented correctly.


Marketing strategies seem to be an important type of these strategies. Traditionally, according to an integrated approach, which integrates resource-based view (RBV), and market-based view, organizations could develop marketing strategies based on their internal capabilities and external position. Then they implement these strategies to create competitive advantage through their core competencies include creating value for customers, attracting and satisfying them.


Marketing strategy represents a key element of success for organizations. Executing an effective marketing strategy is just as important as conceptualizing and creating it. Through marketing strategy, implementation firms employ scarce resources through marketing capabilities in order to attain the set goals and targets. The present paper targets to develop the marketing management strategies adapted by companies for marketing to get maximum profit. The point of this management marketing strategy that it has maximum effectiveness /Reach among people, the price is low and the conveyance time is short.


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