Augmented Reality (AR) and Virtual Reality (VR) are no longer just buzzwords in the gaming and entertainment industry. These technologies have extended their reach to different business domains and transformed the way businesses function. The AR market, which was valued at USD 67.5 million in 2019, is projected to reach USD 1848.9 million in 2025 with a CAGR of 28.6%. In this article, we will discuss the impact of AR and VR technology on various industries and their real use cases.
Healthcare is one of the most prominent industries that have seen the remarkable role of AR. Augmented Reality has opened up a new set of opportunities and benefits to healthcare professionals, medical students, and others. AR technology is helping healthcare professionals to diagnose and provide the right services to patients with more precision. AccuVein is a prime example where nurses and healthcare practitioners can determine the exact location of veins by projecting a handheld scanner onto the patients' skin. Augmented Reality technology also simplifies complicated surgeries as it provides surgeons access to real-time live-saving patient information, allowing them to overlay the patient's anatomy over the body to perform surgery accurately.
The military sector is also one of the foremost industries being disrupted by AR technology. AR technology has helped soldiers prepare for battle, dispose of bombs and other explosive elements, enhance their skills at using different weapons, etc., without putting their lives at risk. It also provides better navigation services, even in the dark.
AR technology has also touched the entertainment industry in numerous ways. For instance, in the music industry, AR-powered earbuds and other equipment add an augmented layer on the top of the real audio to enhance users' listening experience. When it comes to movies and TV shows, AR technology is helping the directors add unrealistic/non-existent elements into the movies, such as dinosaurs, enabling dancers with physical disabilities to perform effortlessly, along with showing different effects on the screen. AR technology is also playing a pivotal role in the field of media by enhancing the effectiveness of multimedia, games, videos, and presentations.
Manufacturing and supply chain management is another sector that has seen the involvement of AR and mobile apps in their processes. AR technology reduces the time required to maintain all the manufacturing processes, making it easier to find the right equipment, manage inventory, and identify maintenance issues. AR technology has also enabled manufacturers to provide remote support to their customers, saving time and increasing efficiency.
In conclusion, Augmented Reality and Virtual Reality technology are proving to be a perfect weapon for businesses to taste success in the present competitive market. The impact of AR and VR technology is not confined to the gaming and entertainment industries only, as discussed in this article. Businesses can now prepare themselves for a 'digitally augmented reality' by integrating AR and VR technology into their processes. With its transformative potential, AR and VR technology will continue to shape and improve businesses across different industries in the future.
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