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This is the reason Levi's makes New Jeans a Global Ambassador asofhiasf

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Entertainment99
This is the reason Levi's makes New Jeans a Global Ambassador asofhiasf

Levi's recruited NewJeans as its global ambassador for one year, you know, Friend Puan. 


It is undeniable that NewJeans is a K-pop group that is now popular with various groups, so that Levi's chose them as global ambassadors .


Based on a press release from Levi's, NewJeans, which consists of Minji, Hanni, Danielle, Haerin, and Hyein, has also succeeded in stealing the hearts of young people.


The reason is, NewJeans invites its audience to flashback to the 2000s genre with a new K-Pop twist.


After releasing the music video for their debut single Attention , NewJeans immediately kicked off perceptions of music with new, bolder singles Hype Boy and Cookie from their self-titled debut album .


In fact, one of their songs entitled Ditto and OMG made it to the Billboard Hot 100.


Aesthetic NewJeans Fashion


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Not only in music, NewJeans also has an interesting fashion style.


This Kpop group is known for their Y2K-inspired fashion mixed with

modern trends.


Not surprisingly , NewJeans has become an idol for young people with an influence on global fashion.


The name NewJeans refers to their aspiration to become a timeless icon in a new era. Just like Jeans, people never get tired of using it.


Levi's 501 Becomes Iconic Jeans


For more than 150 years, 501 has remained at the center of the fashion industry while maintaining its iconic style and expanding its influence worldwide.


This is the foundation of the collaboration between Levi's 501 and NewJeans.


Chris Jackman, Vice President of Global Brand Marketing at Levi's, said: "NewJeans

are a talented band who look to the past for inspiration while

boldly pioneering a unique future in today's culture.


"Given the group's impact on the evolving music and culture industries, we are excited to be a part of their journey and help NewJeans connect with fans around the world in a fresh and authentic way," said Chris Jackman.


"We are very honored and proud to be able to represent Levi's, a brand that not only

makes iconic jeans but also always tries to look to the future. Because of

their support for today's youth culture, and our admiration for the brand

makes us very enthusiastic about the work with this," said NewJeans.


This collaboration began with the release of a campaign featuring NewJeans with positive energy, representing each member's unique personality by wearing the Levi's Spring/Summer 2023 collection in the future. 


The members of the inspiring and iconic NewJeans were seen wearing 501 '81 and 501 Original as well as Levi's® t-shirts, denim shirts, and truckers.


In addition, NewJeans will also celebrate 501 Day on May 20, 2023

, which is a commemoration when Levi Strauss & Co. granted a patent for the process of

making jeans 501 NewJeans celebrates 501 Day in Seoul by holding a live performance .


Throughout this year, NewJeans will continue to celebrate the 150th anniversary of the Levi's

501 jeans and will represent Levi's as a global ambassador .

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