You need to browse the internet for something, and your hands are tied down, or you are driving- what do you do? You say- “OK GOOGLE.” As technology is on its way, forward, voice search has become a well-known feature on most devices, from smartphones to smart speakers. Studies show that by 2024, it is projected that over 8 billion digital voice assistants will be in use globally. Therefore, businesses need to optimize their local SEO strategy to accommodate the growing voice search trend. Wondering how you can leverage the aid of an organic SEO services company to optimize for voice search? Here are the best practices you can consider!
#1 Focus on Conversational Keywords
When it comes to voice search, people tend to use more conversational language compared to traditional search. For example, when searching for a restaurant, a person may type "best Italian restaurant in New York City," but when using voice search, they may ask "Which is the best Italian restaurant in New York City?" Therefore, it is crucial to optimize your content with conversational keywords to ensure that your website ranks well on voice search.
According to a study by Perficient Digital, 70% of all Google Assistant voice search queries are in natural language. Additionally, 53% of people using voice-activated speakers use them to find local business information such as store locations, hours of operation, and directions. Businesses should focus on long-tail keywords and phrases that match how people speak to optimize for conversational keywords. You can also use tools like Answer the Public, which provides typical questions people ask about a particular topic.
#2 Optimize for Featured Snippets
A study by Ahrefs found that 41% of all voice search answers come from the featured snippet. Additionally, 80% of Google Home results come from snippets. Featured snippets are short answers that appear at the top of the search engine results page (SERP) when someone performs a search. Since voice search devices tend to read out these snippets, optimizing for featured snippets is essential for businesses that want to rank well in voice search.
When a local search engine optimization company optimizes your site for featured snippets, they focus on providing concise and relevant information that answers common questions people ask. In addition, professionals also use structured data markup on your website, especially for frequently asked questions (FAQs) to make it easier for search engines to crawl and understand your content.
#3 Deploy GBP (Google Business Profile)
According to a study by BrightLocal, 58% of consumers have used voice search to find local business information in the past year. If you want to optimize your site for local voice search, ensure that your Google Business Profile listing is up-to-date and complete. GBP details include information, such as your business name, address, phone number, and business hours. Also, include relevant keywords in your business description, add high-quality photos, and practice local link-building for the best results!
The bottom line
Optimizing for voice search is essential for businesses that want to stay ahead of the curve in their local SEO strategy. Just ensure to collaborate with a professional SEO agency with reasonable local SEO company pricing, and you will be all set to rank higher for voice search!
Experience in online marketing is an asset.
A Search Engine Optimization expert should also have the fourth quality.
Search engine optimization is just one aspect of online marketing.
SEO experts will have more success with SEO services if they have more experience in online marketing.
You can then use him to do other online marketing strategies for your business.
Search Engine Optimization, also known as SEO, is a strategic process used to improve a website or web page’s organic visibility in the search engine results pages (SERPs), https://www.techlarix.com/search-engine-optimization
