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The Grey Area of Greenwashing - a Look at the Truth Behind Some of the Rumours

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Sustainable and Salvaged
The Grey Area of Greenwashing - a Look at the Truth Behind Some of the Rumours

As governments around the world work toward the 2030 Sustainable Development goals, businesses across the globe have been forced to review and amend some of their practices. While many companies are taking this extremely seriously, others are using the art of greenwashing instead and, in this article, we’ll take a look at some of the rumours and the truth behind them. What is greenwashing? These days, there are some great options available for buying sustainable furniture and other items, including stunning items by Sustainable & Salvaged, but not all companies are exactly what they seem. Also known as ‘green sheen’, greenwashing is a deceptive practice which companies use to convince the public that they are operating in an environmentally sound way. In many cases, a quick peek below the surface is enough to reveal the real story and, in this article, we’ll take a look at a couple of recent examples.Pretty LIttle Thing Fast fashion brand, Pretty Little Thing, announced a new app which will allow members of the public to sell their old clothes. It’s thought that the app has been developed as a way for the brand to move away from the ‘fast fashion’ label and become more sustainable, however, many have labelled this simple greenwashing. While there may be a self-serving aspect to Pretty Little Thing’s new venture will almost certainly provide value to customers, both in financial savings and in helping to protect our planet’s resources. McDonalds Read more : https://www.sustainableandsalvaged.com/post/the-grey-area-of-greenwashing-a-look-at-the-truth-behind-some-of-the-rumours

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