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How is ONDC helping small businesses in Bengaluru, India?

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Bitsila
How is ONDC helping small businesses in Bengaluru, India?

Ever since eCommerce entered the market, it has become a part of everyday life. We can see a wide variety of eCommerce businesses these days such as large brands, marketplaces, small stores, etc. However, consumers frequently rely on well-known brands and online marketplaces to make purchases. To overcome this monotony in the eCommerce market government of India has come up with a unique plan called ONDC. 

Have you ever wondered how ONDC helps small businesses to stand out from the competition?

We will make every detail clear in this article, continue reading to the end!

What is ONDC?

ONDC is an open network of eCommerce businesses that follows certain rules, open protocols, and registries while controlled by higher authorities. By registering with ONDC, small companies can become visible to everyone, regardless of which platform they sell on.

When it comes to the customer experience, people can quickly access all of the nearby businesses that operate in ONDC and place an order without having to register or be restricted to a specific platform.

The main objective of ONDC is to address the difficulties faced by small business owners who sell in marketplaces and provide equal opportunities. The ONDC welcomes all small businesses in retail, food and beverage, cosmetics, essentials, grocery, clothing, and other industries. In the following section, let’s take a closer look at the main advantages of ONDC for small businesses. 

What are the benefits of ONDC in Bengaluru for small businesses?

Joining the ONDC network has various advantages for small businesses, among the most significant ones are described below:

  1. Discoverability

The key to generating sales for any business is being able to be seen by the target demographic. When we look at the current eCommerce system, selling any product requires sellers to register for a specific marketplace. Another common practice these days is to have an eCommerce store and handle all the operations from marketing to shipping products. However, these approaches need initial investments and effort, and sellers cannot be visible to all customers searching on different platforms. 

This is where ONDC steps in by creating an open network with specific policies and protocols where all sellers are accessible to all buyers in a single place. To be visible to all customers, sellers do not have to register on every marketplace. This is one of the most significant advantages of the ONDC.



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