A raffle is a fundraising activity that gives participants the chance to win a prize for a good cause. Prizes can range from a small item, like a potted plant, to a monetary amount, such as a cash donation or a vacation. Raffles can be run online, at fundraising events and from home.
Regardless of how the raffle is run, organizations can greatly increase their chances of meeting their financial goals with careful planning and attention to detail. One important aspect of the planning process is selecting a reasonable price for tickets.
A number of factors go into determining the price of raffle tickets, including the cost to print them and the cost of prizes. Nonprofits should try to find a balance between these two factors so that they can maximize ticket sales without overcharging patrons.
Generally, the lower the raffle ticket price, the more tickets your organization will sell. However, be sure to take into account the demographics of your audience when setting the price for the tickets. For example, poor people may be less likely to purchase a $100 raffle ticket than middle-class or wealthy patrons.
If you're selling tickets online, consider offering a discount for buying multiple raffle tickets. This will help you attract more ticket buyers and make the tickets seem more worthwhile for the buyer. For example, a charity can offer 3 for $2 or $5 for 4 tickets to encourage patrons to buy more than one ticket.
In-person ticket sales are another excellent way to promote your raffle. Your organization can set up booths at local businesses or community events where there's high foot traffic. You can also ask local shops and boutiques to display your flyers or posters in their storefronts. You can also place in-print ads in local newspapers and lifestyle magazines to reach a broader audience.
Another way to boost ticket sales is to give a raffle prize to anyone who sells the most tickets. This is a great incentive to motivate volunteers to do a lot of work on your behalf, and it's a great way to increase the number of people participating in your raffle.
Before you begin selling tickets, make sure you have a raffle ticket template in place. Depending on your state's regulations, the tickets may need to be numbered and perforated so that they can easily be separated. You can usually find these templates on the Internet for free, but be sure to check state regulations first.
If you're holding a 50-50 raffle, you can use specialized raffle tickets that feature consecutively numbered dual sections that both share a unique serial number. These tickets are available at most local party supply and office supply stores for under $10 a roll. They're also commonly sold at fetes and community events. These types of tickets have the added benefit of including the event details on the back, which helps with marketing and cross-promotion.
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