Video SEO is about optimizing your video to be indexed and rank on the search engine results pages. It is a very different beast from online video marketing. That’s because search engines have an entirely different model for ranking videos. Whereas Google, Bing, and Yahoo! want their users to find the best results possible in the least amount of time, people need a good reason to watch videos via YouTube, Vimeo, and other video-sharing platforms. Thus, Google views the kind of content you post as being much more important than how many links are pointing at your videos. Therefore, for videos to rank in the search engines, they have to have a few elements.
Video SEO Throughout the Years
Since video marketing has become more popular, business owners always consider having a video to present their brand. Also, it’s easier to produce video since it’s not necessary to have videography courses to create video content. You only need a camera for taking videos of your brand and an editing tool. Moreover, if you search for something on the internet, there’ll be video results. That’s why you need to gain video rank to increase your brand’s awareness.
Here are some video SEO tips that you can follow to improve your video ranking:
1. Rename your video file with target keywords.
Video-sharing platforms can still read the file name of your content and all the code that comes with it when you upload it. That’s why you have to put the keywords on the video title if you want to rank.
2. Insert your keyword naturally in your video title.
Aside from putting the keywords in your title, there are different things that you need to consider in optimizing your titles, such as:
- Write titles that answer the audience’s curiosity but also include keywords.
- Keep titles brief with just 60 characters and important information in the front.
- Check that your titles aren’t cut off in suggested videos, search results, and mobile.
3. Optimize your video description and add hashtags.
Usually, video descriptions are 1,000 characters. However, even if there’s a long character limit in descriptions, you still have to remember that your audience will most likely come to watch content related to their queries and not read long descriptions. Also, keep in mind that some video-sharing platforms will only display until the first three lines of your text. Thus, putting the most important information on fronts like CTAs or crucial links is important. You can also add 2-3hashtags that you feel most accurately describe your video content.
4. Tag your videos with the most searched keywords related to your video or topic.
It is recommended to let your viewers know that your video is all about through keywords. However, you’re not only informing your audience but also the platform. That’s why you must first understand your video’s content and context.
By understanding it, the video-sharing platform will figure out how to associate your video with other similar content to broaden your content’s reach. So, choose your tags wisely instead of using an irrelevant tag because you think it’ll get you more views.
5. Categorize your video.
Once you upload your content, you should categorize it using the “Advance Settings.”
This tip is similar to number four. When you categorize your video, YouTube incorporates it in different playlists, gaining exposure to more viewers.
6. Upload a custom thumbnail image with your video.
Your video thumbnail is the main image appearing when someone searches and scrolls through a list of video results. Thumbnails have an impact on your video clicks and views because it sends a signal to your audience about what the video’s content is all about.
In creating thumbnails, there are still things that you should follow, such as sizing your image to 1280×720 pixels (representing a 16:9 ratio) and are saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. Following these factors can ensure that your thumbnail will appear highly on different platforms.
7. Add Cards and End Screens
Cards and end screens encourage your viewers to take action. When you’re watching a video and see a small white circular icon with “i” in the right corner, those are Cards. Here are some tips to optimize your cards:
- Use cards and scripted calls to action to link to other videos, playlists, and associated websites or to prompt your audience to support your brand or campaign.
- Highlight your most recent videos by using cards for older videos.
- Use up to five cards per video and cross-promote other creators and credit collaborators in your video.
On the other hand, end screens are placed during the last five seconds of your video. However, your video should have at least 25 seconds for you to have end screens. End screens can be displayed as overlay images during the video’s final seconds.
No matter what video SEO tip you follow, the success of your videos still depends on whether you have good content. So, create relevant content to watch when your audience finds you.
Consider video-sharing platforms such as iConnectFX to outperform your rivals. iConnectFX has unique features such as language translation, subtitles, and more. Also, it offers services such as video uploading, live streaming, and webinars. Saving and sharing your content will never be a hassle with iConnectFX!