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Video SEO: How to Search Optimize Your Videos

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iConnectFX
Video SEO: How to Search Optimize Your Videos

Video SEO is about optimizing your video to be indexed and rank on the search engine results pages. It is a very different beast from online video marketing. That’s because search engines have an entirely different model for ranking videos. Whereas Google, Bing, and Yahoo! want their users to find the best results possible in the least amount of time, people need a good reason to watch videos via YouTube, Vimeo, and other video-sharing platforms. Thus, Google views the kind of content you post as being much more important than how many links are pointing at your videos. Therefore, for videos to rank in the search engines, they have to have a few elements.

Video SEO Throughout the Years

Since video marketing has become more popular, business owners always consider having a video to present their brand. Also, it’s easier to produce video since it’s not necessary to have videography courses to create video content. You only need a camera for taking videos of your brand and an editing tool. Moreover, if you search for something on the internet, there’ll be video results. That’s why you need to gain video rank to increase your brand’s awareness.


1. Rename your video file with target keywords. 

Video-sharing platforms can still read the file name of your content and all the code that comes with it when you upload it. That’s why you have to put the keywords on the video title if you want to rank.

2. Insert your keyword naturally in your video title. 

Aside from putting the keywords in your title, there are different things that you need to consider in optimizing your titles, such as:

  • Write titles that answer the audience’s curiosity but also include keywords.
  • Keep titles brief with just 60 characters and important information in the front.
  • Check that your titles aren’t cut off in suggested videos, search results, and mobile.


Continue reading here for some video SEO tips that you can follow to improve your video ranking: https://blog.iconnectfx.com/video-seo-how-to-search-optimize-your-videos/

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