If you are an Amazon seller, you know how important it is to have a solid PPC (pay-per-click) strategy for your products. PPC is a form of advertising that allows you to bid on keywords and display your ads on Amazon's search results and product pages. By using PPC, you can increase your product visibility, traffic, and sales on Amazon.
But how can you create a winning PPC strategy for your products?
How can you find the best keywords and ad types for your products and budget?
How can you spy on your competitors and discover their PPC strategies and performance?
The answer is ASINSIGHT, a powerful Amazon SEO tool that helps you spy on your competitors' PPC strategies on Amazon and gain a competitive edge faster.
In this blog post, we will show you how to use ASINSIGHT to spy on your competitors' PPC strategies on Amazon, and how it can help you with Amazon SEO, Amazon keyword tracker, and Amazon keyword analysis. We will also explain the features and benefits of ASINSIGHT, and why it is the ultimate keyword and ASIN research tool for Amazon sellers.
What is ASINSIGHT and How Does It Work?
ASINSIGHT is a tool that gives you exclusive access to keyword and ASIN data for Amazon sellers. It allows you to spy on your competitors' PPC strategies on Amazon, and see how they are targeting and distributing their traffic across various ad types and positions.
ASINSIGHT works by collecting and processing data from various sources, such as Amazon's API, web scraping, and machine learning. It then presents the data in an easy-to-use interface, where you can filter, sort, and export the data according to your needs.
ASINSIGHT provides you with the following features to help you spy on your competitors' PPC strategies on Amazon:
• Traffic Share (Organic-Ad): This feature shows you the percentage of traffic that an ASIN receives from organic and paid sources. You can use this feature to compare your own traffic share with your competitors' and identify the gaps and opportunities in your marketing strategy.
• Traffic Share (SP/SB/SBV/AC/ER/HR and more): This feature shows you the percentage of traffic that an ASIN receives from different ad types, such as Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brands Video (SBV), Amazon Coupons (AC), Editorial Recommendations (ER), and Headline Results (HR). You can use this feature to see which ad types are driving the most traffic for your competitors and adjust your budget and bids accordingly.
• Assessing the Traffic Ratio of Various Keywords for an ASIN: This feature shows you the percentage of traffic that an ASIN receives from various keywords, both organic and paid. You can use this feature to quickly identify the most relevant and valuable keywords for your product and target them in your campaigns.
How to Use ASINSIGHT to Spy on Your Competitors' PPC Strategies on Amazon
Using ASINSIGHT to spy on your competitors' PPC strategies on Amazon is simple and straightforward. Here are the steps you need to follow:
1.
Sign up for ASINSIGHT and log in to your account.
2.
Enter the ASIN or URL of the product you want to spy on in the search box and click on the search icon.
3.
You will see a dashboard with various tabs and charts, showing you the traffic share, traffic sources, keyword ranking, and more for the product you searched for.
4.
You can switch between different tabs and charts to see different aspects of the product's traffic data. You can also filter the data by date range, marketplace, device type, and more.
5.
You can click on any keyword or ad type to see more details, such as the search volume, CPC, competition, and traffic distribution for that keyword or ad type.
6.
You can also compare the product's traffic data with other products by entering their ASINs or URLs in the compare box and clicking on the compare icon.
7.
You can export the data to Excel or CSV files for further analysis and reporting.
Why You Should Use ASINSIGHT to Spy on Your Competitors' PPC Strategies on Amazon
ASINSIGHT is the ultimate Amazon keyword and ASIN research tool that helps you spy on your competitors' PPC strategies on Amazon and gain a competitive edge faster. Here are some of the benefits of using ASINSIGHT to spy on your competitors' PPC strategies on Amazon:
• You can access exclusive keyword and ASIN data that is not available anywhere else.
• You can spy on your competitors' PPC strategies on Amazon, and see how they are targeting and distributing their traffic across various ad types and positions.
• You can discover new opportunities and niches by finding highly relevant and valuable keywords for your product that your competitors are using or missing.
• You can optimize your campaigns and increase your ROI by targeting the most effective ad types and positions for your product that your competitors are using or missing.
• You can monitor your competitors' performance and adjust your own accordingly.
• You can save time and money by using a simple and user-friendly interface that provides you with all the data you need in one place.
Conclusion
Amazon PPC is a vital part of running a successful Amazon business. By using PPC, you can increase your product visibility, traffic, and sales on Amazon.
But to do that, you need to have a solid PPC strategy for your products, based on the best keywords and ad types for your products and budget. You also need to spy on your competitors and discover their PPC strategies and performance, and adjust your own accordingly.
If you've been running your Amazon store without any issues, you may wonder why you need to bring in extra PPC help.
In the past, Amazon resellers were hard to find, but now they're everywhere.
By the end of 2019, reseller accounts could make up a whopping 70% of all Amazon sales.
If you want your store to stand out among the rest, you're going to need professional help.
Still not sure you need the help?
The cost of keywords could skyrocket over the course of a few days, and keywords that performed well a week ago could be unpopular today.
Most Amazon customers search for a product and choose those that feature in the top results.
The AMS platform is gaining traction and is rapidly emerging as an effective marketing medium to promote products on Amazon.
So including "white shirts" as a keyword in your product title and description, you can optimize your listing for improved search ranking.
On the contrary, Amazon PPC produces an immediate effect by increasing sales, but only during a small period of time.
Amazon PPC ads are broadly divided into three parts i.e Sponsored Ads, Sponsored Brand Ads, and Product Display Ads.
Also, regular CPC adjustments are made to optimize these ads.
Vgrow is a leading Amazon SEO Servcie Firm.
Our Amazon product listing and optimization services help to increase product's sales & conversions.
