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How to Create Engaging Short-Form Videos for a Successful Social Media Campaign

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The Sinematic Pineapple
How to Create Engaging Short-Form Videos for a Successful Social Media Campaign

According to the current survey, HubSpot is reported to make it dubbed with short-form videos. Nowadays, it is remarked as the most popular and effective social media content amongst several video production companies. It completely makes sense why 33% of marketers are making investments more in this type of content. If you are planning to increase short-form video content with objectives in your list this year, then this is the right article that can assist you in planning objective-based social media content. The Sinematic Pineapple is a production company in New York City that can help you to explore different dimensions of social media content.  Let’s find out why short-form video content opts to be the best practice for branding. Get set go with the creation of your short videos that is attention-grabbing but before that let’s discover 5 major practices executed by production companies in New York City.


·        Focus on trending platforms:


 Before creating the content for a particular platform it is needed to dedicate time to discovering the content trending on the platform. It is a fun time but make use of the time properly and wisely. Do you find the soundtrack has been used repeatedly then this is the trend of the platform. Creators and brands make an effort to go with the trend so that there is a higher probability of your video reaching the maximum audience. This even enhances the chance of letting your video be watched till the end. Since your brand matches the uniqueness of TikTok, Instagram Reels, and YouTube Shorts


·        Get attached with the hook:


The basic nature of the short-form video is that it is scrolled by users faster from one video to another. This proves that the platform is easy to scroll the video that does not grab their attention. So to combat this issue begin with hook. Begin to record something eye-catching with its soundtrack which is quite exciting for the audience to be left unseen.


·        Try to work on the creation of relevant & creative content:


Regardless of choosing a music clip or trending soundtrack or creating a completely original track, you need to pay special attention that it is relevant to your brand and stand to the need of the targeted audience. If in any case, the sound bytes do not relate to the business branding but the caption that is added needs to be relatable to the audience.


·        Try to repurpose your long-form video:


If previously you have invested a lot in long-form videos then start to make use of it now! To make those video ideal for the short-form video platform you need to make use of the video editing tool. This tool will help in cropping the footage which easily fits the size of the vertical screen and then select particular clips from the long-form videos. Start to publish with a lot more strategies and brainstorming ideas. 


·        Go for videos less than 60 seconds:


Few of the videos on TikTok might go up to a 3-minute time limit because of their in-depth stories or tutorial. But the best option is to make a video that is less than 60 seconds or sometimes go for less than 15 seconds. This ensures that your video is simply bite-sized but needs to be relatable and fun sound. Try to take advantage of fluctuating between extremely low video and 30 to 60 seconds.


Master your short-form videos with The Sinematic Pineapple:


Thus, The Sinematic Pineapple is a well-performing production company in New York City that can support you in tailoring short-form video content with the best marketing strategy. They are going to discover for you trending strategies associated with the creation of short videos. They can use their brainstorming ideas, create, publish, and watch the engagement of the audience to it.  


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