What are the reasons behind Air India’s Rebranding?

In recent years, Air India, the flag carrier airline of India, embarked on a journey of transformation that included a significant rebranding effort. This strategic decision was not made lightly, as it aimed to address various challenges and position the airline for a more competitive and modern future. This transformation wasn’t just about colors, logos, or taglines; it was narrative of resurgence, a narrative that encapsulated the airline’s aspiration to soar higher, strive further, and capture the spirit of modernity without forsaking its cultural roots.

Was it really rebranding?

Let’s understand De-branding;

At first, De-branding sounds like companies stripping off their brand and - what? Not having brand?

Well, De-branding refers to the strategic process in which a company or organization intentionally reduces, removes, or alters its branding elements, such as logos, slogans, and visual identity, in order to distance itself from a particular image, reputation, or perception associated with its existing brand.

De-branding can be undertaken for various reasons like; negative associations, repositioning, merger and acquisitions, cultural sensitivity, or simplification etc. It is a careful process that requires a delicate balance between shedding existing associations while preserving positive attributes that the company wants to retain.

Recently, not just Air India, but also some of the world's largest brands have embraced a path of simplification and de-branding, shedding intricacies and complexities.

It has come to the knowledge that many big, global names from various industries have been de-branding themselves. To name a few, there are Burger King, Warner Brothers, Calvin Klein, Burberry, Balmain, McDonalds, Google etc.

For more detailed information , Read the full blog from here: What are the reasons behind Air India’s Rebranding?