Building a successful email marketing list is two-fold: first, you have to convince consumers that they want to receive emails from you, and second, you must keep them engaged so they wish to continue receiving emails from you.
A study by Mailchimp revealed that the average email open rate is only 21.33%, and the click-through rate is even lower. With prices so low, your business should have a large pool of potential customers to make your email marketing campaigns worthwhile.
How you obtain consumer email addresses and what you do once you get them is very important. There is a right and wrong way to build a marketing email list. First and foremost, send emails to only those customers who have voluntarily received communications from your business. Sending marketing emails without consent can harm your business as it may lead to unhappy consumers and may result in your emails being filtered as spam. Here are ten tips for building an email marketing contact list to grow your business.
Have multiple places for consumers to sign up for your email.
One of the best ways to build an email list from scratch is to offer different calls to action (CTAs) to sign up for promotions. It's wise to place opportunities where they're immediately visible. Still, you should also cover your bases and put additional CTAs on alternative paths customers might take to your web page. These can also alert website visitors who skip the first CTA.
Offer incentives to email subscribers.
You'll be able to collect email addresses faster if you give your customers a reason to sign up. The Radicati Group Email Insights Report estimates that more than 333B emails will be sent every day by 2022, with that number expected to grow to 347B by the end of 2023. Why should customers read your promotional emails when dozens are out there? Does anyone else want to screen? Their inbox? Answering this question is vital to a successful email marketing campaign, a healthy contact list, and open rates.
The Secret Weapon for Marketers: Making Your Data Emailable with Our Email Verifier. If you want your customers to invite you into their inbox, incentivize them to share their email addresses. The most effective incentives depend on your type of business.
Use the email registration landing page.
Customers are likelier to sign up for your list when focused on other potential actions. This makes landing pages a practical tool for capturing email addresses. Furthermore, A landing page has a single objective (CTA). If you're building your email list, a landing page is designed to convince website visitors to sign up.
Use a landing page whenever someone is directed to your site from an external source, such as a mention or your resume appearing on another site. You can also design them for ad campaigns or social media clicks.
When a customer clicks on a link to know more about your business, it should take them directly to a landing page encouraging them to sign up for your list, typically by providing a link to the original ad or website that led them there. Incentives. If you create different landing pages for various sources, you can customize them to attract more attention. For example, a customer who clicks on a product ad may visit a different landing page than a customer who found you through a media feature mention.
Custom landing pages allow you to use segmentation, a strategy for segmenting your email list based on customer characteristics and interests. Segmented email campaigns can develop higher click-through rates than emails sent to bulk lists by catering to specific customer interests and needs.
Leverage your social media.
Social media is essential for advertising these days. PwC's Global Consumer Survey found that posting engaging content on social media can impact 14% of clients to remain loyal. You may have already started boosting your company's social media presence. But have you ever considered using social media to get more email signups?
Email signups on social media and blog posts boost your chances of attracting potential customers. In your social media setup, ask for your email address multiple times in multiple places, as only some customers will see every signup form. This can expand your reach to a more extensive network of potential customers.
Furthermore, social media platforms like Facebook, Instagram, LinkedIn, and X (formally Twitter )allow you to connect with your customers in an easy and fun way. When posting on these channels, share your free rewards in exchange for your customers' email addresses.
Create an automated response sequence.
Next, when someone signs up to receive your emails, they are already interested in your business. They provide a way to contact them because they are excited about some aspect of your business, product, or service. Take advantage of this opportunity for initial contact.
This is when you have to convince them to use the incentives you offer, visit your store, make a sale, or otherwise interact with your company. However, many companies collect customer emails and wait to do something with them for weeks. To capitalize on customer enthusiasm, use your email service provider to set up a sequence of messages automatically sent to new subscribers. This series is often called an autoresponder sequence, welcome sequence, or email sales funnel. It is usually a series of three to seven emails spread over several days or weeks.
Additionally, the goal of an autoresponder sequence is to guide new subscribers back to your website, enable them to connect with you on social media, or share more about why they trust your company. Automated email sequences with email signups can increase click-through rates and foster ongoing relationships with new subscribers.
Create a mass email.
You can create mass emails to target specific audiences, like creating autoresponder sequences. It's a simple way to send your content widely and connect with multiple people simultaneously. Each group email should have a specific purpose, and the people in the group should be a niche audience that enjoys receiving the content you send them. Targeted emails based on interests and funnel position can increase click-through rates rather than sending the same content to your email subscriber list.
Many email marketing platforms allow users to quickly create mass emails within their system. Although the process varies from program to program, there is usually a list of instructions to guide the user. It usually involves selecting members of each group and adding labels to each type of email.
Determine registration details requirements.
Registration popups and landing pages should provide consumers with a quick registration process. Minimize registration questions when asking for consumers' contact information on registration forms. If you ask for too many details, you risk turning away potential subscribers. Since potential customers will need time to register, make the process simple for them.
When you only ask for a name, you'll receive more leads than when you ask for a name, email, and phone number. You can reduce the time it takes to register by requesting your name, email address, or email address. However, the more questions you ask, your bounce rate will likely be higher. However, users who take the time to fill out longer forms tend to be more serious about your product. If you've created an extensive contact list and want to expand it to include only essential prospects, consider adding more fields.
Send emails to your subscribers regularly, but only sometimes.
Building an email list continues after getting customers to sign up. You also need to keep them on your list, which means they are less likely to unsubscribe.
However, the autoresponder sequence is your first opportunity to create positive expectations for your email marketing. Additionally, to reduce the number of customers who unsubscribe from your email list, create an auto-responder sequence that provides value and keeps customers waiting to see your emails in their inbox.
Email marketing frequency is also vital to building your email list. Many customers unsubscribe from company emails because they are too repetitive. However, customers need to see emails from you for several months to remember who you are and unsubscribe.
Avoid buying email lists and spamming.
When building an email list, there are specific tactics you should avoid. First, don't spam. Due to anti-spam laws like the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA), providing valuable content to your audience is essential.
Be clear about what you offer and avoid the temptation to push a product in every email. Also, by sending entertaining and educational emails, you provide value to your audience, which makes it easier for them to "ask questions" when sending sales emails. Sending bulk marketing emails through an email service such as Gmail or Outlook may cause your emails to be filtered as spam. Even if they are not filtered, use a third-party email marketing service to avoid this. Above all, consider the examples in our Constant Contact review and our top picks for email marketing services.
Closely manage your email contact list.
List creation is an ongoing practice. Once you've collected email addresses, don't discard your list. Closely manage your address lists and bounce email screens to keep your conversion and unsubscribe rates low.
People's interests and needs always change; your email list should reflect that. If your churn rate is increasing, analyze who is leaving and why. Have your needs or interests changed? Carefully retarget them and analyze similar contacts to ensure you're still giving them a reason to stay, assessing whether you can win back their business.
Lastly, as your marketing techniques evolve, so will your email marketing contact list. However, make an effort to analyze your list continually. Use what you understand to enhance your email marketing campaigns and build a positive online reputation.
